Founded in 2002 in Shanghai, Liu Juan Nail Salon has opened 17 branches in Hangzhou, Chengdu and other places, and is the leading high-end chain brand in Shanghai's nail industry. Liu Juan, who is known for her intimate experience and exquisite skills, has attracted many celebrities, such as Tang Yan, Gao Yuanyuan, Jia Jingwen, and Kim so-hyun are all Liu Juan's clients. Liu Juan is also the only partner of Swarovski nail design box in China, and is known as "Hermes in nail salons" by the industry.
Liu Juan uses high-quality nail polish, nail materials and care products throughout the line. In terms of nail polish, Liu Juan chooses a variety of first-line brand nail polishes, including European and American brands such as LCN, CND, OPI, Kangchun glue, etc., as well as Leaf Japanese glue. LCN, which has won the German Professional Beauty Award, is colorful, non-toxic and harmless, and has become the preferred brand for many high-end nail salons. CND and OPI have always been commonly used in nail salons because of their health, environmental protection and stable performance. Soon after entering the Chinese market, Kangchun glue has become the new favorite of the nail art industry due to its eco-friendly health, easy application and long-lasting effect. Leaf is popular with nail art enthusiasts for its high saturation, high durability and high color effect.
In terms of nail materials, Liu Juan mainly uses Swarovski rhinestones, which are brighter and fuller in color than ordinary rhinestones. In 15 years, Swarovski launched nail art design boxes containing crystal tattoos, nail tools, rhinestones and other materials, including six themes such as classic and romantic. Liu Juan became the first authorized designated seller of this design box in China and the only nail art partner in Shanghai. Since the difference in the effect between rhinestones is not very obvious, most of the ordinary nail salons use rhinestones with low prices or even no brands. And Liu Juan, even in this kind of nail art materials with little difference, carefully chooses well-known brands, which shows her insistence on high-end nail art.
In addition to nail art, Liu Juan's hand care is also highly recommended. Powered by LCN, a well-known German hand and foot care brand, the Hand Care Package is a four-step process that starts with a scrub to clean the hands, followed by a firming moisturizer, followed by a warm hand mask and finally a hand lotion. Although the results of a single treatment are not amazing, as a daily hand care, the comfort is good.
Liu Juan has a professional nail art team, and all beauticians have undergone at least 6 months of professional training before they can take up their posts. Among them, gold medal nail technician Liu Hong is currently the creative director of Liu Juan's nail art, is a CPMA certified senior nail technician, and once provided nail art services for Kim so-hyun and Deng Ziqi in an advertisement. Liu Juan's technical director, Shoko Izumibata, has been working in the Japanese nail industry for 14 years, and is now a certified instructor at the headquarters of the NPO Japan Nail Technicians Association. Not only these two nail masters will train Liu Juan's employees, Liu Juan will also regularly invite well-known nail technicians to give lectures to teach the latest nail art skills and ensure the skill level of employees.
Liu Juan offers a wide range of colors and styles. If there is no color in the store that the customer likes, Liu Juan can mix and mix. Liu Juan's nail art is mainly in Japanese style, from traditional painted nail art, diamond nail art to the popular starry sky nail and frosted nail art. In addition, on special festivals or seasonal changes, Liu Juan will launch a variety of themed nail art at special prices. While most nail salons only draw the nail art styles selected by customers, Liu Juan's experienced nail technicians will give professional advice to customers according to their requirements, dressing style, temperament, etc. when they are undecided.
The vast majority of nail salons are small in size and have little space, making it difficult to guarantee a private experience, if not overcrowded. Liu Juan offers private rooms, both single and double for girlfriends, with leather sofas and Evian mineral water. The overall environment is clean and bright, and the decoration is modern and stylish. VIP customers also have an exclusive tool set for one customer to use, which is more hygienic. Liu Juan's service is considerate, and small items such as chargers and cotton swabs are prepared for customers. Liu Juan's pure color nail art is divided into three price ranges of 318 yuan, 418 yuan and 468 yuan according to the nail polish brand used. Liu Juan adopts a membership system, with a one-time recharge of 3,000 yuan to enjoy 20% off, 6,000 yuan to enjoy 7.5% off, and 10,000 yuan to enjoy 7% off. After each purchase, records such as consumption items and amounts are sent to the member's mobile phone. In addition, Liu Juan is often full of customers, and customers who come to consume try to make an appointment in advance.
Most nail salons, even boutique nail salons, only perform well in one or some aspects, but Liu Juan has done quite well in nail products, nail skills, style and color richness, design taste, service and environment, and can be called the leading brand in Shanghai's nail industry. Overall, Liu Juan's fees are higher, but in combination with her strength, it is also worth the money.
Risk Warning:
Although nail art can beautify the fingertips and add beauty, it also comes with health risks. First of all, some nail salons do not have timely disinfection tools, and sometimes the skin is torn, which is easy to cause bacterial infection, so customers are requested to go to a qualified nail salon with better hygienic conditions to consume. Secondly, after the nail art is warped, the water enters the fine seams, which is easy to breed bacteria, so it is recommended to remove or repair it in time. Thirdly, even if there is no defect in the nail art, when it grows to a certain length, the front nail is too heavy, and the nail is easy to break from both sides due to the instability of the body, and the customer needs to remove the nail after 3 weeks to 1 month of manicure. Finally, nail art will remove the nail epidermis and make the nail methyl substance unprotected, so frequent nail articulation people have a higher chance of developing nail fungus and paronychia, and it is recommended to get nail art no more than once a month.
