The first batch of confinement clubs in Shanghai has been in business for more than ten years, and has developed its business to Beijing, Shenzhen and other places, serving a total of 10,000 families. Xinyuehui is the executive director unit of the China Maternal and Child Health Association, which is popular in Shanghai and is highly praised by the online media. Around 2016, the flow of grassroots escorts increased, and the level of hygiene and maintenance of Xinyuehui was not as good as in the past, and there were more complaints.
At the beginning of the brand's establishment, Xinyuehui implemented a single-family clubhouse, whose interior style is similar to that of the hotel, and the decoration tone of each branch remains unified, with about 10 rooms on each floor, and the interior is decorated with simple Europe, and the furniture is mostly solid wood. Similar to Zhiai, Xinyuehui also tries to avoid point light sources, and the toilets are equipped with washlets, but there are no shower seats, and there are fewer auxiliary equipment such as operating tables and handrails. The price of the package varies according to the area, and the smallest room is 30 square meters to 40 square meters, and the minimum fee is about 100,000 yuan.
Xin Yue Hui is one of the first confinement centers in the industry to implement the "one-to-one" care model, and it still adheres to this tradition today, encouraging mothers and babies to stay in the same room and breastfeed in person, which effectively reduces cross-infection and is also beneficial to breast health. Xinyuehui is still gradually strengthening its medical strength, and hiring resident physicians to re-propose the "1 N to 1" care model, in which "N" refers to its own team of physicians. In addition, the club has also cooperated with Longhua Hospital to open up a "green channel", so that patients with physical abnormalities can seek medical treatment in a timely manner.
"Confinement" is a tradition in Eastern society, but its meaning is constantly evolving, compared with the unhealthy traditional "confinement", the service items of the confinement center have gradually biased towards modern nursing homes, but in terms of diet, traditional Chinese medicine health preservation is used as cultural armor, and there is excessive marketing. Researchers from the Chinese Nutrition Society, which is affiliated with the Ministry of Health, believe that lactating Chinese women should eat a balanced diet, should not drink alcohol, reduce coffee intake, and tea lovers should also try to drink weak tea, and there are no dietary contraindications. Although the confinement meal of Xinyuehui has a strong marketing meaning, it is carefully prepared by the chef of a five-star hotel, with vegetables, fruits, meat, grains, etc., and is presented in a variety of Chinese and Western dishes, with high flavor and category ratings, but we do not recommend the mashed eggs.
Like many confinement clubs, the professional level of Xinyuehui's grassroots escorts is uneven, and the poor hygiene and cleaning of the cleaners is the biggest drawback, showing a decline in the nursing process. In addition, during the confinement period, guests are likely to be persuaded to purchase value-added services. Consumers should be aware that ordinary confinement clubs are only maternal and child care institutions and do not have clinic qualifications.
