Langyue and Yueyueman both belong to Berry Jia, Yueyueman serves the public, Langyue takes luxury as the core of the brand, and intends to occupy the mid-to-high-end market. Langyue catering and accommodation have more advantages, and in order to make the store play a demonstration effect, its service details have gradually been paid attention to, and the cost performance is higher.
Langyue has two branches in Shanghai, the Jing'an store is located in the Kangwang Building, a commercial and residential property, which is less private than a single-family clubhouse, and the Huamu store rents rooms at Jumeirah Himalayan Hotel. Both stores are magnificent, and the Jing'an store is biased towards the new Chinese decoration style, and the internal facilities are slightly outdated, so the specific details will not be repeated. Compared with Yueyueman, Langyue confinement meal has obvious advantages, the main meal is relatively sufficient, there are many categories, and the repetition rate is low, but the freshness of dim sum is sometimes not good.
To establish a brand image, of course, we must work hard from the management perspective, Langyue is the only confinement club in Shanghai that has passed the ISO900 certification of the State Bureau of Quality Supervision, and the management system is worthy of affirmation. The club implements a "one-to-one" care model, with baby observation rooms and baby spa pavilions on each floor. When swimming, the nursery teacher changes the water for the baby in time and lays a disposable plastic diaphragm, but when it is busy, there is obviously not enough manpower, and the quality of work is not stable.
The clubhouse responds to customer complaints in a timely manner, and daily cleaning and hygiene are more serious. In addition, its medical and nursing force is also relatively strong, nurses can often give effective guidance, and will try to avoid contact between mothers in each room to prevent cross-infection.
Langyue also has value-added services such as breast massage, health yoga, and baby full moon photos, which are similar to those of the conventions, but in comparison, it is more intimate to be able to provide free breakfast for family members. On the whole, there is still a gap between Langyue and the top clubs, but in the comparison of mid-range clubs, it has a good cost performance.