Maternity hospitals have a natural advantage in the confinement care industry, but as a latecomer, their market share is increasing. The confinement center of Guangzhou Elizabeth Obstetrics and Gynecology Hospital is widely favored by football stars for its superb service, and PARKnSHOP Obstetrics and Gynecology Hospital, which belongs to the same group, also launched confinement services in 2016. It is worth mentioning that Shanghai PARKnSHOP has passed JCI accreditation, and as of 2017, there are only 23 private specialized hospitals in mainland China with this honor, which is superior to ordinary private specialized hospitals in terms of management and medical safety.
The confinement center of the maternity hospital can reach the medical level, and PARKnSHOP is especially known for its strong medical team, with doctors and nurses stationed on duty every day, including chief physicians. JCI standards emphasize management, which can effectively reduce the probability of cross-infection. PARKnSHOP implements one-to-one care, bedding and clothing will be disinfected at high temperatures, other items that are not resistant to moisture will be treated with ozone disinfection machines, and even the baby pool will be covered with disposable bath films. According to the standards of the hospital, the confinement ladies all hold the qualification certificate of senior nursery nursery, so it is not difficult to find that the average age of the primary nursing team is on the older side.
The specific services are divided into four types of packages (Jane Eyre, Sunshine Story, Theme Feelings and Queen's Custom), with weekly costs ranging from 20,000 yuan to 50,000 yuan. The difference lies in the type of house, confinement meals, and value-added services such as maternal and child care and postpartum repair. On the whole, PARKnSHOP rooms are not as good as other high-end confinement clubs, and the room size and decoration details are not dominant. The bathroom of the Jane Eyre package is not equipped with washlet, but the handrails and countertops are more abundant.
PARKnSHOP's value-added services are similar to those of clubs and will not be repeated, but as a medical institution, it can provide four-dimensional color ultrasound services. In addition, infant hearing and vision examination services are relatively rare. As a medical institution, it does not set up on-duty nurses on each floor, and the nurse station is set up on the second floor of the club, which some consumers think is less convenient.
