Founded in 2006, Weige is a leading brand in the industry, is the vice chairman unit of the China Health Management Alliance, and participated in the drafting of the national standard "General Requirements for Maternal and Child Health Care Service Places" (GB/T 33855-2017) in 2017. As of 2018, more than 5,000 pairs of mothers and babies have been served.
At present, Weige branches can be seen in more than 30 cities, and its expansion speed is not unrelated to the asset-light franchise model: Weige often rents hotels and apartments to solve accommodation, and focuses on management and escort. The Shanghai branch opened in 2016, located in Lujiazui Guojinhui Hotel Apartment, usually the minimum consumption will be higher than 80,000 yuan (14 days), its single room construction area of more than 90 square meters, the hotel was renovated in 2014, but not near the river, surrounded by high-rise buildings, the view is acceptable, not perfect.
Similar to Beijing and Guangzhou, Shanghai Weige adopts a "two-to-one" model, with two escorts sitting in shifts. It is worth mentioning that Weige is called "Confinement Center", there is actually no confinement lady in the store, and the accompanying staff all hold nurse certificates and health certificates, which has more advantages in nursing than other confinement clubs; The obstetrics and pediatricians are also mostly from famous hospitals such as women and infants, and the health of mothers and babies can be guaranteed.
Wei Ge is known for its meticulous service, and can accompany the mother to the hospital during the delivery stage. The quality of the food is also highly valued, and Wei Ge provides 3 main meals and 3 refreshments a day, with a wide variety of dishes, and even rice with other grains. Due to the lack of catering qualifications, the Shanghai branch temporarily cooperates with nearby restaurants to provide meals, and its flavor has Cantonese characteristics.
The head nurse will check the health of the mother and baby every day, and the professional doctor will make rounds at least once a week. In addition to pediatricians and obstetricians, the team of professional doctors also includes traditional Chinese medicine physicians, but fortunately, their work is mainly to guide diet, and there will be no annoying smell of Chinese medicine in the room. However, each package includes Chinese herbal baths and Chinese herbal shampoo treatments, which are standard items in almost all confinement centers in China.
There are also a lot of value-added services, such as maternity knowledge theme lectures, full moon parties, full moon photos, post-health clinics and other services, and the management will also provide sports massage, gymnastics and other projects. The ventilation and water supply of the Guojinhui Hotel mainly rely on ultraviolet lamps for irradiation and disinfection, and air filters are also installed, but in order to facilitate the viewing, the floor-to-ceiling windows are mostly closed structures, which are almost impossible to be naturally ventilated, which is the disadvantage of Weige.
