With a history of more than 50 years, Analogue Cinemas Limited has five cinema brands, including Broadway, Paragon, MOVIE MOVIE, my Cinema and AMC, and a total of five Paragon cinemas in Shanghai.
PARAGON IS TRANSLITERATED AS PALACE, AND PALACE CINEMA MEANS CINEMA. The decoration style of each theater is unified, different from the traditional style adopted by Wanda Cinema and other familiar ones, using elegant marble as the main decoration material, and matching ceiling lights and a variety of spotlights, the environment is elegant and bright, the hall is spacious and comfortable, and the overall appearance is similar to a Western-style five-star hotel, which belongs to the luxury version of the popular cinema.
The interior walls of the Paragon Cinema Hall are elegantly decorated, and the floor lamps adopt different luminous effects from the top and bottom, making it more convenient for the audience to enter and exit the theater. The air conditioning performance is good, especially in summer, the cooling effect is good, and the heating effect in winter is average. The ventilation is well equipped, and the air in the hall is not stuffy. The distance between the chairs is kept at 1.2 meters, which is friendly to tall consumers or consumers who prefer a spacious environment. The back of the chair is ergonomically designed with a support bulge at the neck, which may be uncomfortable for consumers who are not tall.
The iapm store is located on the sixth floor of the mall, and although the mall is larger, consumers who are familiar with the Paragon style can see it from a distance and can also consult the service guide staff in the mall. There are a total of 6 theaters and 1046 seats in the theater, which is not large. The mall is positioned as a high-end, the internal environment is gorgeous, and there is no audience waiting area in the theater during the waiting period, and there are no seats nearby to rest, so you can only go shopping and eat nearby.
The exit after the end of the movie is similar to the safe passage of the shopping mall, the guidance is unclear, and it is necessary to walk a certain distance, and consumers who are in a hurry to go to the toilet are best to contact the service staff to use the toilets inside the studio when they leave the venue. The exit passage will reach the 5th floor of the mall, and consumers who need to issue invoices will also take the escalator to reach the 6th floor where the cinema is located, which is not reasonable in design and has a bad experience.
In addition to the iapm store of Paragon Cinemas, the first batch of five-star cinemas in Shanghai are also IFC IFC International Financial Center Store and Xiexin Store. Due to the vast area of the IFC center, it is not easy to find, it is recommended to ask the service staff of the shopping mall, the projection equipment in each theater is the same, and the VIP hall provides couples' seats, and even tickets are required; The surrounding environment of Xiexin store is general, the traffic is mainly by bus, the shopping mall is not lively, and most of the people come and go to the Paragon Cinema, which is obviously in contrast with the excellent environment and high popularity of the IAPM store in the shopping mall.
The ticket price of the Paragon Cinema is generally about 30% higher than the average market price, and it is also worth the money considering the high-end decoration, clean and bright environment and warm and professional service attitude. Compared with Wanda Cinema and SFC Shanghai Cinema, the choice of cinema halls in Paragon Cinema is not much, the iapm store is equipped with IMAX hall and RealD hall, the Xiexin store has 4K hall, giant screen hall and RealD hall, the laser hall is located in Changning Raffles City store and Vientiane City store, and the Dolby Atmos hall and Chinese giant screen are not equipped in Shanghai Paragon. The projection equipment is generally well maintained, and the screen brightness and sound are satisfactory.
At present, the theater provides Parkway cards and various stored-value cards that can be purchased at a cost of 100 yuan, and enjoy discounted ticket purchases within the validity period, which is suitable for consumers with large demand for movie-watching purchases. At present, the theater will be held before 18 o'clock from Monday to Friday, and the elderly over 60 years old in the city can enjoy preferential ticket purchase with their ID cards.
