Wanda Film Co., Ltd. was established in 2005 and is part of Wanda Group. As of May 31, 2018, the company has 542 directly operated theaters with 4,778 screens, and has ranked first in the country in terms of box office revenue, market share and moviegoers for many consecutive years. There are four Wanda Cinemas on the list of the first batch of five-star cinemas in Shanghai, namely Zhoupu Store, Wujiaochang Store, Jinshan Store and Baoshan Store.
Opened in 2006, Wanda Cinema Wujiaochang has been open for nearly 12 years, but the equipment is well maintained, the environment is clean and comfortable, and there is no sense of oldness. Due to the large number of schools and office buildings in the vicinity, Wanda Cinema Wujiaochang Store has become the first choice for a large number of students and white-collar workers to watch movies, and the box office ranks among the top three in Shanghai.
The cinema is located on the third floor of Wanda Commercial Plaza in Shanghai's Wujiaochang business district, and the elevator on the first floor can be reached directly, and the shopping mall has a large flow of people. The cinema covers an area of more than 7,000 square meters, and the lobby is designed in a nostalgic Shikumen style. Due to the removal of the original rest area, the hall is extraordinarily spacious, the self-service ticket machines, ticket offices, and sales departments are more concentrated, and there are shelves for video materials at the entrances and exits, which can be accessed for free. To the left of the entrance of the theater is the waiting area, which is equipped with stools and long tables, and there is also a charging port on the side of the table, which is very user-friendly.
The cinema has 11 cinema halls with open space, a height of more than 9 meters, and a total of more than 2,000 seats, of which Hall 1 is a VIP lounge, Hall 3, 6, and 7 are RealD halls, No. 5 is a 4DX hall, No. 8 is a full leather sofa IMAX hall, No. 9 is a Dolby Atmos hall, and No. 11 is a Screen X/4K/6FL hall. The spacing and slope of the seats in the theater are reasonable, and the viewing process is relatively comfortable. Due to the long use of the equipment, the performance of the audio equipment is average, and there are occasional broken sounds.
In February 2018, the first Samsung LED movie screen in China was also announced to be located in Hall 2 of Wanda Cinema Wujiaochang Store, making it the first theater in China to successfully enter the "no projector". Due to the self-illuminating nature of the LED screen and the ability to adjust the brightness, it can also be used to hold performances, concerts and other events.
This movie screen is currently the only LED display on the market that meets the DCI standard, with a screen width of nearly 10.3 meters, ultra-clear 4K resolution (4096 x 2160) and a peak brightness of 146fL ten times higher than that of traditional projection equipment. Samsung's LED cinema screen also applies high dynamic range (HDR) technology to avoid problems such as poor image uniformity and picture distortion, and can present perfect color accuracy (DCI-P3 color gamut) at peak brightness, which can present bright colors, deep darkness and clean pure white to the audience, and the picture details will be clearer, and consumers can completely say goodbye to the "hazy" viewing effect brought by the dim screen.
At the same time, the auditorium also features the HARMAN Professional Cinema audio system, which uses high-power speakers to surround the screen, and incorporates multi-patented audio processing technology and JBL's unique Sculpted Surround system to create a stunning stereo surround sound effect and bring audiences a more realistic audio-visual experience. I recommend you to go and buy tickets to experience it.
At present, Wanda Cinema has more than 10 branches in Shanghai, with a wide range of distribution, a large choice of various cinema halls, and a comfortable environment. In terms of ticket prices, it is slightly higher than the average price in the market, and it is very cost-effective, and the price of ticket purchase on the official app is also relatively affordable. For consumers with a large number of moviegoers, it is also more cost-effective and practical to purchase platform discount cards and on-site centennial cards.