Founded in 1999, SALON ESPRIT is a high-end barber brand under the Hong Kong Esprit Group, which entered the mainland in 2001 and has four stores in Shenzhen and Shanghai. Due to poor brand management, in 2012, all SALON ESPRIT stores in Hong Kong were closed, and the mainland business was also affected, and only the Shenzhen MixC store and Shanghai Zhengda store are still operating. Due to the brand's long-term efforts in the hairdressing industry, the store in Shenzhen still attracts many customers to patronize, and its service quality and products are still high-quality, and the reputation is good.

Although the MixC store in Shenzhen has been open for more than ten years, the smart and exquisite decoration has not made the store look outdated, and the extremely high ceiling and the extensive use of wrought iron lighting make the store look and feel extra tough and full of design. Eden, the creative director of the store, has studied at the VIDA ISASOON Hair Academy in the United Kingdom and the Yamano Hairdressing School in Japan, and obtained the qualification of Shiseido Hair Color Instructor in Japan in 2013, and was invited to participate in the Shanghai Fashion Week in the same year to be responsible for the artist's hairstyling design. Hairstylist Anni is the chief female hairstylist in the store, and has a high level of female full-length hair cutting and curling perm skills. In addition, most of the store's senior hairstylists such as Danny, Lin Tao and Xingyue have been working at SALON ESPRIT for more than 10 years, which allows the store to grasp the consumption habits and trends of the Shenzhen hairdressing market, maintain customer stickiness, and keep customers coming back for more.

In addition to regular hair cutting, dyeing and treatments, the store also offers trendy hair treatments such as caviar treatments and Japanese acid treatments. CAVIAR CARE USES CONDITIONERS AND HAIR MASKS CONTAINING CAVIAR ESSENCE SUCH AS KERASASE AND ALTERNA, WHICH CLAIM TO BE EFFECTIVE IN REPAIRING DAMAGED HAIR AND IMPROVING HAIR SMOOTHNESS. Japanese Acid Care, on the other hand, claims to neutralize damaged hair with acid and alkali to maintain the best environment for the growth of weak acidity. The list reminds readers that hair care methods need to be carefully chosen according to individual hair type, and improper or frequent care will destroy the hair cuticle tissue, resulting in increased hair frizz and roughness, and irreversible malignant effects on hair quality. In addition, the effects of various new hair care programs that have emerged in recent years are often exaggerated by merchants, so customers should communicate with the hairstylist in advance before choosing to consume, and pay attention to the credibility of the information.

The layout of the store adopts a transparent design, and there is no obvious obstruction in each area, and the seats are properly spaced to provide high service privacy, and the rest area is equipped with leather chairs and drinks to serve, even if you need to wait in line, you can wait leisurely. The price of the in-store hair cut is between 200-600 yuan, and the price of the perm and dyeing treatment is determined according to the customer's hair quality and hair length, which is basically within 3000 yuan. In addition, there are two stored-value membership items of 5,000 yuan and 10,000 yuan in the store, and those who handle them can enjoy 20% off and 7% off the original price respectively. It is worth noting that the store is located directly opposite IL COLPO, which is the second place on the list, and also belongs to the MixC merchants, so there is no need to worry about traffic problems.