Looking at the international hairdressing field, TONI &GUY has a convincing performance in terms of history and hairdressing skills. Founded in 1963 in the United Kingdom, Tony Ingai is currently the designated hairdressing sponsor of British Fashion Week, and has won many honors from top British brands such as SUPERBRAND and COOLBRAND.

When it comes to Tony Ingai, we have to mention its original 12 classic hair cutting styles, which are a must-learn hair cutting technique for every hairstylist who enters the Tony Ingai Academy. This technique is the foundation of the brand's haircutting style, and the development of new haircutting techniques is derived from the variation of these 12 styles, which requires hairdressers to use geometric concepts to subdivide various head shapes, and use the golden section principle to enhance the beauty and delicacy of the shape, which has extremely high requirements for cutting angles and dozing strength.

Shenzhen's Tony Yinggai inherits the brand's exquisite high-end, and the highly artistic store decoration has made many customers subvert the perception of traditional hair salons. Alex, the head of the MixC Luohu store, went to the Hollywood Hair Academy in Japan and Tony Yinggai headquarters in London in 2015 and 2016 respectively to study hairdressing, and maintained cooperative relations with well-known artists such as Guan Zhilin, Zhong Chuhong, Yang Ying, etc. Yun Hai, the hairstylist of the Vientiane World store, is the contracted brand director of Tony Yinggai in the United Kingdom, and has been active in major shows, magazine shoots and artist packaging and other fashion fields for a long time, and has unique insights into hairstyle color matching and body matching. There are also many senior hairstylists from Hong Kong, Taiwan and the Mainland, who have a deep understanding of different art fields such as overall cutting, three-dimensional design, perm and dyeing styling, Japanese, Korean and British styles, etc., and have won the trust of customers.

In terms of hairdressing items and prices, Tony Yinggai is very detailed. The regular haircut program is divided into 6 price grades, which are subdivided into adult haircuts and children's (under 120m) haircuts, with prices ranging from 120 yuan to 1880 yuan. There are many perm and dye care items, which are divided into categories such as conventional perm and dyeing, ammonia-free hair dyeing, keratin care, Shiseido care and color care, etc., and are subdivided into multiple items according to hair length and functional style, which can meet the various needs of consumers, and the price is concentrated within 1200-3500 yuan. Ammonia-free hair dyeing is a highly respected new hair dyeing project in China in recent years, and it is also a service item that Tony Yinggai is more respected in the hair dyeing section. Before dyeing hair, the hair needs to use the dye to go through three chemical steps: alkalization, oxidation and color development, among which the alkalizing step is to use the alkalizing pigment in the hair dye to open the hair cuticle tissue on the surface of the hair, so that the hair becomes fluffy and swollen, so that the dye can easily enter the inside of the hair. The alkalinization pigment in traditional hair dyes contains a large amount of ammonia, which will produce a strong pungent odor during the hair dyeing process, which will affect the customer service experience. Ammonia-free hair coloring, on the other hand, replaces ammonia-containing preparations with odorless ingredients such as ethanolamine (MEA) and aminomethylpropanol (AMP), so that customers can avoid odor interference during the hair coloring process. However, the price of ammonia-free hair dyeing in the store is about 30% higher than that of conventional hair dyeing, and there is no research to prove that ammonia-free hair dyeing is better than conventional hair dyeing, so it is recommended that customers choose it as appropriate.

The exquisite and comprehensive service makes customers feel comfortable: the hairstylist will communicate with customers before the start of the shampoo program, and at the same time provide customers with a drink menu, and make reservations for drinks such as capsule coffee, jasmine tea and cola; During the hairdressing process, there will be assistants on hand to deal with the dander and broken hair on the customer's head in a timely manner to ensure the high quality of service; For children, there are child seats and custom-made barbers for their use. At present, Tony Yinggai has opened 4 stores in Shenzhen, all of which are located in large shopping areas, and it is very convenient to travel by bus or by car. In addition, the store also has three levels of membership programs, with opening fees of 5,000, 10,000 and 20,000 yuan respectively, each of which can enjoy 9%, 8% and 7% off the original price of the store.