Thanks to the brand's strong promotion on online channels, ONE TNT has become one of the most popular hair salons in Shenzhen. It is said that the brand was founded in Shenzhen in 2014 by the Beijing hairdressing team, and currently has a total of 3 stores in Guangzhou and Shenzhen, distributed in major business districts in the city center.
One of the founders of the brand, Dong Yang, is a popular hairstylist at ONE TNT, who has served as a special stylist for well-known media companies, and is active in major shows and fashion events. Other stylists such as Siu Ping Simon, Duanmu and Yu Hao have many years of experience in hair styling and have unique insights into different artistic disciplines such as Japanese styling, seamless hair extensions and short hair cutting. Keeping up with the current trends is the hallmark of ONE TNT, and there are many new hairdressing techniques such as "lazy perm" and "styling perm", which are also the main items in the store, and the hairstylists in the store will perm each other's hair, and customers who are interested in trying it can refer to the image of the hairstylist. In addition, the image of the hairstylist with various styles is also a feature of the store, and the trendy outfits and rich shapes make the image of each hairstylist stand out, each with its own style, which is dizzying. It is worth mentioning that most of the hairstylists in the store have a unified brand certification Weibo, and often share customer styling and new product recommendations, so you may wish to take a look before visiting the store.
The interior of the store is designed in a minimalist style, with floor-to-ceiling full-length mirrors and LED thread lamps to make the store look and feel. In terms of service, professional assistants are equipped to guide customers to understand hairstylists and hairdressing skills. In addition, snacks such as fruits, snacks and lemon tea are also available, demonstrating the meticulous service. Due to the mismatch between ONE TNT's brand promotion efforts and product quality in the early days of its establishment, many customers reported that there was a big gap between the in-store hair salon service and its publicity, and there were often serious color loss and dry and scorched hair after perming and dyeing, which made its reputation and popularity fall into a trough for a while. After the adjustment of the business strategy, the brand has maintained a good popularity, but some hairstylists are too insistent on their own opinions and difficult to communicate, and they are still criticized by many customers.
The two branches of the store in Shenzhen are located in the Shopping Park and Donghai International Apartment, which are relatively secluded, and customers need to inquire about the specific location in advance before arriving at the store. The services in the store are detailed, the barber program is divided into designers, senior designers and directors, the price is between 80-280 yuan, and the perm and hair extension projects are classified according to different processes or hairdressing preparations, and the cost is concentrated between 800-2000 yuan and 2000-8000 yuan respectively. In addition, some hairdressers use an appointment only service, so please call in advance to make an appointment.