Fujino Styling started in Guangzhou with the concept of a studio, and after accumulating enough reputation and popularity, it opened a branch in Shenzhen in 2017, and then won a high popularity in the Shenzhen hairdressing industry as a dark horse.

The concept of "hair salon" originated in Japan and South Korea, and due to the high rent, high salary and high demand of customers, most of the studios are located in office buildings, business buildings and apartments. Despite its small size and secluded location, it has won the favor of many customers with its smart layout and high privacy. In recent years, this concept has gradually become a trend in the domestic barber industry, and many brands have followed suit.

Most of Fujino's director-level employees have experience in Sassoon hairdressing course training, and some have studied in Japan and South Korea, so their technical strength is guaranteed to a certain extent, and their production is stable; In terms of service, it is relatively average, with occasional lack of manpower when there are many customers, and free snacks and tea are provided in the rest area, and the management is generally slightly sloppy, and the layout of the store is a little messy, which affects the appearance. The owner of the brand, Ichiro Fujino, is a Japanese national, claiming to have more than 40 years of hairdressing experience, and has teaching and training experience in major hairdressing training institutions in China. Although the brand's Japanese style is heavier, the hairdressing effect has little to do with the Japanese style, and only a small number of hairstylists claim to have Japanese and Korean hairstyle study experience, so customers who mind should choose carefully. In addition, the store implements a strict reservation system, and customers seeking services need to make an appointment in advance through the online platform or by phone, and those who are late will not be accepted.

In general, Fujino relies on low prices and high-quality services to attract a large number of young customers. The layout of the store is mostly divided into rest area, barber area and shampoo area, generally with 4-6 barber seats, 2-4 shampoo seats and more than 10 staff, and is equipped with sufficient perm and dyeing styling equipment and L'Oreal, Schwarzkopf and other brand hair preparations. Members can enjoy a 7% discount on the original price, and the processing fee is 500 yuan. It is worth noting that some of Fujino's stores are located in densely populated office buildings or residential areas, so it is not easy to navigate to the store and it takes a long time to travel up and down the stairs, so it is recommended to travel in advance.