With the slogan of "oil, we only use it once", the Sichuan restaurant in Shenzhen has been popular all over Shenzhen, and it has been full almost every day in the past six years since it opened.
Lu Ding Ji claims to change the habit of Sichuan cuisine to prefer the oil at the bottom of the old pot, and the oil used for cooking food is no longer used repeatedly, which is more in line with the modern concept of healthy eating. Although most Sichuan restaurants have abandoned the old oil, this gimmick is still loud.
There are about 35 dishes on the menu of Lok Ting Kee. Signature sauerkraut sea bass, spicy series, spicy tomato pot, red and white, head drawn sea bass, and God of Wealth fried rice are its signatures. Sauerkraut sea bass must be ordered on each table, starting from 2 catties, you can't choose spicy, acidity, or fish, the chef has made the best ratio to serve, so the sauerkraut fish in Lu Ding Ji Branch is no different. Even if you prefer light, Lu Ding Kee also has a supply of head-drawn sea bass, and the freshly killed sea bass is directly extracted with the best head, and the freshness of the fish can be imagined. After the meal, the dessert "red and white", that is, the red koji rice jelly with condensed milk, is bright and refreshing, sweet and delicious, and has both appearance and taste.
Lu Ding Kee is not so much a catering brand as a trendy brand, and it is also a marketing expert. The new plates were immediately sent for testing, which has been certified by the world's authoritative Swiss SGS certification body, and the safety meets the standards set by the US Food and Drug Administration (FDA). Rok Ding Kee has also partnered with W Hotel, a five-star hotel, to enjoy each other's signature dishes in their respective restaurants. To be pertinent, to be able to become a supplier of W Hotel shows the strength of Lu Ding Kee.
The brand image of Lu Ding Kee is positioned as "God of Wealth" and "Festive", and many people are impressed by the meaning of joy and blessing, coupled with the red chairs in the store, the festive couplets that can be seen everywhere complement each other with the ubiquitous God of Wealth elements, and the style is strong. There is no shortage of restaurants with long queues in Shenzhen, but most of these shops have a mainstream area of 200-300 square meters, while the area of each branch of Lu Ding Kee in Shenzhen is more than 1,000 square meters. Therefore, it is recommended to take the number in advance when dining at the restaurant, and be mentally prepared to wait for a seat.
The branches of Lok Ting Kee are decorated in red and are simple and bright, with long queues in front of each store. When you enter the door, you will hear the clerk warmly welcome you with "Wishing you prosperity" instead of "Welcome". In terms of service, the response is timely, but there is still room for improvement. The production is stable, and you will not step on the thunder if you click it casually. In addition, Lu Xiaofeng, who often appears in the same style, does not have a branch in Shenzhen, so there is no need to repeat it.
