L'occitane France
L'Occitane, born in Provence in 1976, entered the market with relatively low-cost and high-frequency hand cream products under the situation of other big brands focusing on facial skin care and body care products, and really relied on hand cream to lay the foundation and establish a brand image, and now hand cream is still its core product. As one of the skin care products, hand cream is more popular than facial skin care products, hand cream basically does not need to divide the skin type, and generally meets the basic moisturizing and moisturizing in terms of efficacy, so the audience of hand cream is wider than that of a single facial skin care product. On the one hand, L'Occitane strengthened its customer base with relatively low-cost hand creams, and on the other hand, it simultaneously launched other relatively expensive products to cut into the high-end market. In addition to being found on the ground floor of high-end shopping malls and airport duty-free shops at home and abroad, L'Occitane is also a supplier of bathroom amenities for high-end hotels, including Westin, Four Seasons and Shangri-La, and its business in the travel retail and hotel accessories supply wholesale channel is strong. In recent years, brands have successively used celebrity spokespersons to get closer to more young consumers.