In recent years, the small fresh trend has become popular in the world of skincare products, and innisfree is one of the representative brands. Innisfree was launched in 2000 by Amorepacific Group, Korea's No. 1 cosmetics group, which has a wide range of brands, including Sulwhasoo and Heryeon, and mid-range brands such as Laneige and Dream Makeup.
Rather than gaining word of mouth for efficacy, innisfree's success is more about brand marketing, backed by a strong group with a clear brand positioning and a wide range of products. As a popular Korean cosmetics brand focusing on plant-based skin care, innisfree products tend to be basic skin care in terms of efficacy, mainly hydrating and moisturizing, cleansing and acne, etc., which are favored by young consumer groups, and for mature skin that needs to meet the nutritional needs of the skin and anti-aging repair, it is recommended to choose other brands.
However, when it comes to hand cream, innisfree hand cream is not great, but it can also meet the basic needs of moisturizing. Green tea is one of innisfree's main skincare elements, and its Green Tea Essence Moisturizing Hand Gel is a classic hand cream on behalf of the brand, with water-soluble moisturizing ingredients including glycerin, butylene glycol and sodium hyaluronate, etc., which have a good hydrating effect. The gel-like cream is refreshing, basically not greasy on the hand, and the fragrance is fresh, but the moisturizing content of the oil component is not enough, and the sealing is insufficient, so it needs to be reapplied after washing. If this hand cream is not moisturized enough in the dry and cold season, it dries faster after application, which is more suitable for use in the warmer season.
In addition, innisfree hand cream has a variety of fragrance options, its fragrance hand cream series is divided into 12 types of fragrance by month, natural and fresh hand-painted design packaging is also a highlight, the overall price is moderate, 50ml specification price is about 50 yuan.