List of product brands > Skin care > Hand and nail protection > hand cream > Maxam Meganet Hand Cream Updated: 2025-02-20

MaxAM

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76
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9197

How about the maxam hand cream brand introduction

Since the founding of the People's Republic of China, Shanghai has been the production center of China's daily chemical industry. Shanghai Jahwa was the strongest daily chemical manufacturer in China at that time, its predecessor was founded in 1898 in Hong Kong Guangsheng Hong, now its brands include Megajing, Liushen, Gaofu, Herborist, Yuze and other brands, the international daily chemical giants almost dominate the Chinese market in the situation still has the power of competition.
 
As a pioneer in China's daily chemical industry, Shanghai Jahwa launched the Meganet brand in 1962, and the first white fungus pearl cream, hand cream, hair styling mousse and shampoo in the Chinese market were all made by Megajing. With good use effect and reputation, Meganet at the end of the 80s was known as "the first brand of cosmetics in China".
 
In the early 90s, a large number of international enterprises poured into the Chinese market, and the daily chemical industry set off a wave of joint ventures. In 1991, Shanghai Jahwa established a joint venture with SC Johnson of the United States to transfer the Lumei and Meganet brands into it. However, the poor management has caused Meganet to lose its market advantage and is also regarded as an old brand of the previous generation. With the upgrading of consumption in the skin care market, Meganet has gradually developed into a younger market in recent years, and has successively launched a series of cross-border cooperation products, and the market response has been very good.
 
Hand cream and face cream, as the representative products of Megajing, are still the two main sections of the brand. Meganet Hand Cream products are divided into three series, namely Classic Series, Fruit Gel Series and Moment Hand Care Series. As a mass parity line, the classic series mainly caters to those consumers who pursue high cost performance, and the price of a single 75g is only around 7 yuan, which is quite popular among middle-aged and elderly groups. Glycerin is used as the main moisturizing agent in the ingredients, and the moisturizing effect is good, but the flavor is stronger, a variety of synthetic fats and mineral oils are added, and the sealing is stronger, so there is no need to apply frequently, but the slippery feeling is also heavier.
 
On the basis of glycerin's moisturizing, different types of fruit essential oils and other extracts are added to strengthen the moisturizing effect, the fragrance is more natural than the classic series, and the packaging is more fashionable and beautiful. This series includes two types of regular tubular packaging and cans, the cans are for night use, and vegetable oil ingredients such as camellia seed oil are added, and compared to the tubular packaging, VE massage beads are added, and they will disappear after a little massage after application.
 
The time hand care series is a series launched for different use occasions, with the "scene hand care concept" as the selling point, the scene elements into the product packaging, in fact, there is not much difference between the use and the fruit gel series, the cream texture is not light enough, but not greasy, the moisturization is better. However, unlike the fruit gel series, the Moment Hand Care series basically uses flower essential oils, which is more suitable for consumers who like floral fragrance. In terms of price, Meijiajing Hand Cream has a great advantage, even if it is a high-priced fruit gel and moment hand care series, the price of a single stick is basically no more than 30 yuan.