L'Occitane, born in Provence in 1976, entered the market with relatively low-cost and high-frequency hand cream products under the situation of other big brands focusing on facial skin care and body care products, and really relied on hand cream to lay the foundation and establish a brand image, and now hand cream is still its core product.
 
As one of the skin care products, hand cream is more popular than facial skin care products, hand cream basically does not need to divide the skin type, and generally meets the basic moisturizing and moisturizing in terms of efficacy, so the audience of hand cream is wider than that of a single facial skin care product. On the one hand, L'Occitane strengthened its customer base with relatively low-cost hand creams, and on the other hand, it simultaneously launched other relatively expensive products to cut into the high-end market. In addition to being found on the ground floor of high-end shopping malls and airport duty-free shops at home and abroad, L'Occitane is also a supplier of bathroom amenities for high-end hotels, including Westin, Four Seasons and Shangri-La, and its business in the travel retail and hotel accessories supply wholesale channel is strong. In recent years, brands have successively used celebrity spokespersons to get closer to more young consumers, and the market response has been very good.
 
Prior to founding the L'Occitane brand, its founder, Oliver Basussan, used a traditional distillation machine to extract rosemary essential oil and sell it in the local market in Provence, an experience that made L'Occitane more comfortable with fragrances. Today, the unique scent and the characteristic pigment tube packaging are the two main features of L'Occitane hand cream.
 
L'Occitane uses most of the botanicals used in its products from the Mediterranean region, and has developed more than 200 plant ingredients, usually sourced directly from local growers, such as Helichrysum from Corsica, Luberon cherry blossoms from France and lavender from Provence. From raw materials to products, L'Occitane has always emphasized natural French feelings, which has also become a great weapon for the brand to attract customers.
 
L'Occitane, who is good at using fragrances, has well integrated its own characteristics into hand cream products, with a variety of fragrances, including cherry blossom, shea butter, rose, verbena, peony, lavender and dozens of other fragrances. Among them, cherry blossoms and shea butter are the two hottest best-selling items. The sweet cherry blossom model contains cherry blossom essential oil ingredients, the official claim that the aroma is fresh and elegant, in fact, it is relatively rich, the texture of the lotion is relatively light, it is not sticky when applied, the moisturization and moisturizing temperature are moderate, suitable for spring and autumn use, and the outer tube of the hand-painted cherry blossom design has a strong girlish style.
 
Shea Butter Hand Cream contains 20% shea butter, which is rich in oils such as oleic acid and glyceryl stearate to help moisturize the skin. The formula is also infused with honey, almond oil and coconut oil to enhance the moisturizing effect. However, the texture of the cream is relatively heavy, suitable for autumn and winter, and the aroma is still very strong with jasmine and ylang-ylang aroma. In summer, it will be a little greasy, so we recommend a more refreshing verbena with a light lemon scent.
 
The specifications of L'Occitane hand cream include 30ml, 75ml and 150ml, it is recommended to choose 30ml for daily work and travel, the price of a single piece is 90 yuan, the small package is easy to carry, 75ml and 150ml large specifications are suitable for family use, and the price is around 200 yuan. Regardless of the style, for L'Occitane, which uses fragrance as its selling point, the aroma of its hand cream is generally strong, and those who mind it are recommended to choose other brands.