When it comes to Longrich, most consumers will think of snake oil balm and other products, and now snake oil has almost become Longrich's label. Its predecessor was Changshu Snake Industry Company, which was established in 1986, and initially focused on the development and sales of snake health products, until 1998, when it officially entered the cosmetics industry on a large scale and developed cosmetics series and washing product series.
 
For many years, Longrich has been focusing on snake oil and has a certain market share in the hand cream field, but the lack of clarity in positioning has hindered its further expansion. However, with its strong supply chain and R&D and production capacity, Longrich has won the favor of many international first- and second-tier brands of daily chemicals, including Coty, Cetaphil, GlaxoSmithKline, Kao, Unilever and other international brands. At present, Longrich's OEM business volume has far exceeded that of the original brand itself.
 
Although Longrich Hand Cream has a good reputation in the domestic market, its products have been relatively messy and have not been able to catch up with Megazin, which is also a domestic classic. In 2014, Longrich divided the hand cream category into three series: Classic Snake Oil, AHA Nourishment, and Fashion Hand Joy. Today, the most popular hand cream from Longrich is still the classic snake oil, which has a significant anti-wrinkle and anti-chapping effect, and is suitable for use in autumn and winter. The texture of the balm is oily, and it can be extended with light application, but it is slightly greasy and has a strong flavor flavor. However, the price is very real, 120g single price is less than 10 yuan, and the cost performance is very high.
 
Similar to Megazin, AHA Nourishing and Trendy Hand Joy are high-end versions of the classic snake oil range, which also cater more to the preferences of younger consumers. On the basis of the classic snake oil, the AHA nourishing series adds grapefruit, blueberry, aloe vera, oat kernels and other botanical ingredients to strengthen the moisturizing and moisturizing effect, and the texture is much more refreshing than the classic snake oil series, and the plant fruit fragrance is fresh. The fashion hand joy series is similar to the fruit acid nourishing series in terms of use, the greasy feeling is not strong, camellia seed oil, avocado resin ingredients improve the moisturizing effect, the series contains rose, lavender, calendula three fragrance types, all add the corresponding essential oil ingredients, the fragrance is stronger, people who like floral fragrance may wish to choose.
 
Compared with the classic Mejiajing, Longrich has a lower price, and the high-end version of the fruit acid nourishing and fashionable hand joy series is priced at around 20 yuan, which can be said to be a representative of cheap bowls.