Barbie, the world's No. 1 girls' toy, and Fisher-Price, the world's No. 1 selling baby toy brand, as well as Hot Wheels, Thomas & Friends, Board Games, The Lion King, Naruto, UNO, The Simpsons...... All of them are Mattel's brands. Mattel was born in 1945 in California, USA, and children in more than 150 countries can be accompanied by its toys. Committed to implementing GMP standards in all areas of its business and only working with suppliers who adhere to this Code. In recent years, the emergence of home game consoles and the rise of iPad and mobile games have hit Mattel, which focuses on traditional toys, and its core business, Barbie dolls.