Nike's Jordan Brand is recognized as one of the miracles in business history, the brand born in the mid-to-late 80s of the last century, in just 20 years, completed a leap from mass consumer goods to high-end luxury. According to a statistic from Fortune magazine, Jordan has contributed $10 billion to the global economy, and the collaboration between Jordan and Nike has created a set of "mythological genealogy" in the world. In 2016, Nike Group's annual sales reached $32.376 billion, of which Jordan Brand accounted for about 10%.
 
The first generation of Jordan shoes (Air Jordan 1) was the first chapter of Jordan Brand, and in 1985, designer Peter Moore spliced large pieces of leather into an upper based on the local characteristics of previous Nike best-selling shoes (Air Force 1, etc.), which was angular and rounded. The hindfoot is equipped with a rubber pad similar to an "air cushion", which is honeycomb-shaped, and is one of the earliest cushioning devices. Michael Jordan was an NBA rookie at the time, and this was his first signature shoe.
 
The Air Jordan 1 was banned by the league as soon as it was released, and it was just too fancy in the black-and-white era of sneakers. NBA commissioner David Stern even fined Jordan $1,000 for the first game, $2,000 for the second, and $5,000 per game thereafter...... But it became Nike's best advertisement, and everyone wanted to try out the banned sneakers, and the Air Jordan 1 was sold up like crazy. In 1985, the Air Jordan 1 sold $130 million in sales, and by September of the following year, it had sold 2.3 million pairs, becoming a miracle in basketball shoe history and the first time that Nike shook Converse's position in basketball shoes. In the popular Japanese anime "Slam Dunk", the second pair of basketball shoes worn by Hanamichi Sakuragi is the Air Jordan 1.
 
In addition to the first generation, the 3rd, 6th, and 11th generations of the Air Jordan series are also extremely classic. The Air Jordan 3 is known for the popping on the upper and the visible cushion on the backfoot, and the "Little Flyer" Jumpman logo "debuted" on the Air Jordan 3. With Jordan's stunning dunk jumping from the free throw line, as well as regular season MVP, All-Star Game MVP, regular season scoring champion and other honors, Air Jordan 3's classics speak for themselves. The Air Jordan 6, introduced in 1990, was distinguished by Jordan's first championship win. For the first time in the design, the 6th generation proposed the concept of rubber lace elastic fastening, which can not only easily tighten the laces, but also play a good decorative role. Its crystal sole improves the general grip of the 5th generation, and the wear resistance is also enhanced. It is worth mentioning that Sakuragi Hanamichi's first pair of Jordan shoes was none other than the Air Jordan 6.
 
The Air Jordan 11 is an indelible classic in sneaker history, and Jordan himself has repeatedly expressed his love for the 11th generation in public. The Air Jordan 11 was the first basketball shoe to be made of patent leather, with a full-length fiber carbon plate in the midsole to prevent the shoe from twisting and quickly correct the sole, which would go on to become the hallmark of top-of-the-line sneakers. Arguably, the Air Jordan 11 is a watershed moment between old and modern basketball shoes, and the most important milestone in the history of basketball shoe development. Jordan wore an Air Jordan 11 to lead the team to a record of 72-10 NBA history, won the fourth championship of his career, won the regular season MVP, All-Star Game MVP, and Finals MVP one by one, and occupied the top scoring title for the eighth time, all of which have given the 11th generation a high historical significance.
 
Later, the Air Jordan series gradually became independent from Nike and became its number one sub-brand of professional basketball equipment. For more than 30 years, Jordan Brand has recreated countless Air Jordans with each generation, including the original version, collaborations and new colorways, making them a must-have for sneaker collectors and celebrities. Big-name stars like Jay-Z, Kanye West, Lebron James, Kobe Bryant, G-dragon, Rihanna, Kylie Jenner and many more have appeared on the street in Air Jordan shoes.
 
The Air Jordan 31 pays homage to the classic look of the first generation, with a re-introduction of the wings logo and a subtle Nike Swoosh logo on the upper, as well as an unprecedented combination of Flyweave weaving technology and a leather upper. Looking back at the image of Michael Jordan taking off and dunking in the black and red color of the Air Jordan 1, this extremely explosive and aesthetic moment also seems to be injected into the Air Jordan 31, which is endlessly memorable.
 
For the first time in the history of sneaker manufacturing, the Air Jordan 31 upper is made from a combination of Flyweave high-performance weave and synthetic leather. The Flyweave fabric upper has a high fit and good wrapping, and the foot will not appear to be awkward when bending, but there is a slight pressure on the upper of the foot. The leather backs on the back half are very retro and more supportive than fabrics. FlightSpeed technology evenly distributes foot pressure across the entire Nike Zoom Air cushion for improved rebound response, strong ground feel, cushioning and elasticity. The raised protective strip of the inner boot fills the gap at the ankle and makes the upper and ankle fit better. This is a pair of shoes with a good sense of field and speed, whether it is a stop-and-go or a change of direction, they have a very good performance, and are very suitable for a striker. The Air Jordan 31 sole has a wavy diamond pattern for average grip, making it ideal for use on clean indoor wooden floors, and slippery if there is a lot of dirt on the field. The price of its domestic official website is 1699 yuan, and the low-help model is 1399 yuan. In addition, Jordan Brand has a series such as Superfly, CP3 for defenders, and Melo for forwards, no matter where you are on the court.