Founded in 1996, the American sports equipment brand started with quick-drying sports tights. In 2013, after Under Armour signed with NBA star Curry, he once stole the limelight from Nike. With the hot sales of Curry's boots, the brand increased its previously non-existent market share of American sneakers to 10%. In 2016, Under Armour's sneaker sales increased by 350 percent, and Curry's signature sneaker sales were higher than any active NBA player, behind only Michael Jordan, allowing Under Armour to surpass Adidas to become second in North America. While Under Armour is a rising star in the field of basketball shoes, its strength should not be underestimated.
 
The Curry collection is the top line of Under Armour's basketball shoes, and the Curry 3ZER0 is the latest addition to the collection (the Curry 4 has been revealed, but it has not yet been officially released). Designed for the playoffs, the Curry 3ZER0 is lighter and more flexible, and the shoe technology has also been greatly optimized, especially the adjustable collar, which takes into account Curry's ankle brace needs and the habits of ordinary people, whether it is shooting or penetrating, it can provide excellent wrapping and stability, bringing a customized comfortable wearing experience.
 
The Curry 3ZER0 has a simple and streamlined look that has been improved in consultation with Curry, with the SC30 logo on the tongue and the Braille code "4:13" that reflects Curry's favorite scripture, "Philippians 4:13". The upper is made of lightweight mesh with added ventilation holes on the inside for a more breathable fit. The collar ankle and heel are equipped with an adjustable heel strap system, and the two sides can adjust the wrap effect to better fit the wearer's foot. The Curry 3ZER0 midsole features signature Charged Cushioning and Micro G dual cushioning technology for stability and solidity, which may be a little delight for those who are used to the traditional UA feel. Coupled with the OrthoLite insole, the Curry 3ZER0 can ensure better cushioning in high-intensity matches, and the Meta-wingTPU arch makes better stability, and its domestic price is 1099 yuan.
 
Because Under Armour is rarely discounted in China, and its technology in the field of basketball shoes is not very good, and the appearance design is difficult to find bright spots, it is nicknamed "American Anta" by many sneaker enthusiasts. If you buy a pair of Under Armour basketball shoes at the original price, excluding Curry's superstar halo, the brand premium is indeed higher.