Nike is the absolute hegemon in the field of basketball shoes, and the group includes brands such as Nike, Jordan Brand, and Converse. In 2015, the Nike Group (including its Air Jordan brand) had a 93% share of the U.S. basketball footwear market, with approximately 68% of NBA signings and 305 players wearing their gear. Nike's signed endorsers range from hot superstars like LeBron James and Kevin Durant to new-generation stars like Kyrie Irving and Paul George.
 
The golden age of Nike's basketball shoes began in 1982, when one of the most iconic shoes in basketball shoe history, the Nike Air Force 1, was born, with its Velcro straps, oversized Swoosh logo, and iconic outsole, making it more than just a basketball shoe, but an inseparable part of street culture. In 1984, the Air Jordan 1 was launched, and under Nike's careful management, the Air Jordan series became a living legend in the basketball shoe industry, and since then it has gradually become independent of Nike.
 
In the late 90s, Nike began to consolidate its position, and the new Air Max cushion became their magic weapon, and the soft and hard foot feel was perfect for interior players. Later, NBA legends Chris Webb and Charles Barkley signed with Nike and began to launch a large number of Air Max sneakers, creating classic styles such as the Air Max 2 CB and Air Max CW. After conquering the interior line, Nike also developed Zoom cushioning technology for defenders, and what made Zoom carry forward was the Nike Air Zoom Flight V, which was built for legendary guard Jason Kidd in 1997, which was called "Big Eyes" by domestic shoe fans, and is still on Nike's shelves under the name of Zoom Uptempo V.
 
Nike's technological innovation never stops, with the help of the newly developed Foamposite foam material, it has launched two sneakers destined to go down in history for "Penny" Hardaway - Air Foamposite One and Air Foamposite Pro, which are the famous "spray" and "bubble", which can be called must-have styles for collectibles. Since then, Nike has launched the Zoom Flight 98 The Glove for "Glove" Gary Payton, which is equipped with the new Zoom Air cushioning technology, has a unique monkey paw stabilizer, and adopts the design of the inner and outer boots to coexist, which is another rare masterpiece. In 2008, Nike's other masterpiece Hyperdunk 2008 was born, which was equipped with Flywire and Lunarlite technology for the first time.
 
For the younger generation, whether it is the Air Force 1 in "Slam Dunk", the Air Max 95 in "Spicy Teacher GTO", or even the Air Mag in the movie "Back to the Future", they are all familiar styles for sneaker lovers. In addition, Nike's collaboration with Off-White, VLONE, Supreme, Stussy and other fashion brands to launch a limited edition is also a favorite of many sneaker collectors.
 
As the number one brand of Nike's basketball series, LeBron James's LeBron series of shoes is the pinnacle of Nike's basketball shoes every year, and the series is now in its 14th generation. The LeBron 14 upper is made of mesh material that conforms to the shape of the foot and increases breathability, while reducing the weight of the shoe body for greater flexibility. The straps on the body improve wrapping, and the flying wire technology combined with the lace system allows for flexible locking during movement. Like its predecessor, the LeBron 14 uses a Hex Zoom cushion in the midsole, but unlike the LeBron 13, almost every cushion has a larger area, while the cushion near the arch of the foot is slightly outward-shifted to provide better support. And compared with the full-palm air cushion, the Hex Zoom air cushion takes into account the flexibility and better foot feel without losing the cushioning. At present, the price of LeBron 14 on the domestic official website is 1599 yuan.
 
In addition to the LeBron series, Nike's KD, Kobe and Hyperdunk series are also excellent, and interested consumers may wish to pay attention to them. It is also worth mentioning that Nike's shoe names often have some suffixes, which represent different meanings and have a greater impact on the choice of shoes, such as XDR stands for wear-resistant rubber technology, which is more suitable for outdoor use; EP refers to specially designed for Asian foot shapes and outdoor venues, with a wider last and better abrasion resistance.