Wonderbra was founded in 1935, and although it was registered in the United States, it was actually developed in Canada. At present, the store covers nearly 20 countries including the United States, the United Kingdom, Italy, France, South Korea, Japan, etc., and is one of the most famous underwear brands in the world. In 1961, Wonderbra launched the Model 1300 Built-in Upper Bra, which became one of the best-selling lingerie styles in Canada; The top-mounted bra launched in 1991 also caused quite a stir in the British market. In 2007, the CBC conducted a "50 Greatest Canadian Inventions" online survey, and Wonderbra was ranked No. 5, behind insulin, telephone, light bulb and five-bottle bowling.
 
“simple&sexy”是Wonderbra的品牌定位，主打舒适简洁的风格，同时也极注重细节。Wonderbra内衣杯里为棉质，拥有较好的透气性。另外，低鸡心、精油水袋、45度侧翼是Wonderbra最有代表性的三大物理功能设计。Wonderbra采用的低鸡心特殊模杯，可以呈现出性感的胸线；内置的啫喱精油水袋，模仿人体脂肪质感，使胸部看起来更挺立，同时起到香薰、促进血液循环的作用；而45度立体侧翼则可以有效推进脂肪，起到聚拢的效果。Wonderbra内衣价格基本在200元左右，可以说是物美价廉的选择。