Founded in 1993, Aimer is a professional manufacturer of high-quality intimate clothing and its supplies, with a full range of products including underwear, shape-shaped underwear, pajamas and various accessories, etc., in the style of the pursuit of oriental elements and international trends combined. In 1999, Aimer cooperated with Beijing Institute of Fashion Technology to establish China's first ergonomic research institute for product research and development; In addition, Aimer has also set up the first underwear customization studio, which can provide underwear customization services according to the individual needs of customers. It is worth mentioning that Aimer Underwear has also pioneered the customization of underwear products such as bras and functional prostheses specifically for customers with mastectomy. In 2016, Aimer's sales exceeded 4 billion yuan, and it has been monitored by the All-China Federation of Commerce for many years to rank first in the comprehensive market share of China's underwear market.
 
In order to ensure the environmental protection and comfort of underwear, Aimer also pays great attention to the selection and innovation of raw materials. Aimer cooperated with Beijing Institute of Fashion Technology to explore the "natural plant dyeing technology", and successfully applied for the "natural dye dyed knitted underwear" enterprise standard. In the new standard, the limits of harmful heavy metals to the human body will be assessed. In addition, Aimer has also obtained the invention patent of "far-infrared thermal storage knitted double-sided fabric and its production method". Before the production of new products, Aimer underwear will wash the new material 20 times to verify the durability of washing, and after making a sample, the material will be tried on again for durability.
 
Aimer's most popular underwear is its underwear with a gathering function. Most of the Aimer Gathering series use thin mold cups, which are suitable for women with relatively plump breasts and can play a good gathering and supporting effect. According to the survey of "Consumer Reports", the Aimer Gathering series has excellent performance in comfort, breathability and fatigue resistance of shoulder straps, and the price is about 200 to 300 yuan, which is cost-effective.