Recommended products: Minion hand and mouth cleaning wipes, Minion mini wipes, refreshing wipes, baby skin care wipes
 
Xinxiangyin is one of the first paper companies in China to enter the public life, and has dabbled in dry and wet wipes and household care products. In 2018, Xinxiangyin was selected as a "recommended brand in the household paper industry" by the World Environmental Protection Conference.
 
Xinxiangyin is one of the few non-maternal and infant brands on the list, with a high degree of segmentation and a wide range of products, including not only alcohol-free and flavor-free baby wipes, but also refreshing and fatigue wipes specially prepared for adults. Wet wipes are non-embossed, flexible and durable, and not easy to fall off, but most of them have a fragrance, so you need to pay attention to the fragrance type when buying for babies. The price of Xinxiangyin wipes that takes the popular route is close to the people, ranging from a few yuan to more than ten yuan.
 
The formula of baby wipes is simple, with emollient ingredients, which is more moisturizing than pure water wipes, but children's mini wipes have fruit-flavored fragrances and benzalkonium chloride preservatives, and the formula is not as safe as baby wipes.
 
Heart-to-heart consumer groups are not limited to maternal and infant families, pay attention to the young market, often combined with the current hot spots marketing promotion, "paper for life to add a little cute" Minion hand cleaning wipes and tea wipes are loved by consumers, you can choose a variety of fragrances. The solution complies with EU standards and is safe and reliable. There are also sizes of pocket wipes, the size of pocket wipes is the same as the mini model of the cotton era is 150mm*140mm, and the regular model is 150mm*200mm.
 
At present, the competition in China's paper market is fierce, and brands such as Curiosity and Cotton Times continue to improve their processes, step by step, and it is not enough to rely solely on marketing creativity, and they still need to improve their hard power.