Founded in 1986, Frosch is a national brand in Germany, and its influence in Germany is no less than that of Liby in China, and it has won the Consumer Trusted Brand Award for 15 consecutive years. Frosch's extensive product line includes bathroom cleaning, laundry washing, kitchenware cleaning, personal care, etc., covering all lines of household cleaning.
Germany has a strict regulatory regime for chemical products, and Frosch has to look for more environmentally friendly ingredients to replace chemical products, so its products are derived from plants, which are biodegradable. Compared with other toilet cleaners, Frosch does not use chemical additives such as preservatives, flavors, and colorings, and the ingredients are mild and safer.
Frosch's products are mainly concentrated in the form of toilet cleaners, which use citric acid as the main ingredient, which has a mild texture and can effectively remove limescale and dirt. The content of surfactants and thickeners is high, and the content of acid is relatively low, which has the effect of sterilization and decontamination while achieving the purpose of environmental protection and safety. There are two types of lemon and lavender to choose from, and it is recommended to buy the toilet at home with a strong smell.
Frosch mainly promotes the mid-to-high-end market, and the product price is higher, about 50 yuan for 750ml of toilet cleaner. There are only counters in high-end boutique supermarkets in Chinese mainland, most of which are distributed in first- and second-tier cities, and the market promotion is not strong enough and has not yet been known by everyone.