Founded in 1891, Lion King Co., Ltd. is Japan's largest consumer goods company, advanced technology and strict quality control is its biggest selling point, and its business covers a wide range of business, including household cleaning products business accounts for 46% of the company's business, and its cleaning products occupy the top three sales in the Japanese market all year round.
 
Lion Daily Chemical Co., Ltd., a subsidiary of Lion in China, mainly produces and sells Lion oral care products, while furniture cleaning products, such as toilet cleaners, are still produced in Japan.
 
Compared with European and American brands that focus on environmental protection, Lion King Toilet Cleaner adds 1% sulfamic acid, which has better cleaning power and can cope with toilets with dirt deposits for a long time. However, Lion King's active ingredients are still mainly surfactants, and compared with Chinese brands that focus on strong cleaning, their fragrance is light and elegant, and the ingredients are milder, bringing a better experience to the use of toilets. Lion King focuses on the mid-to-high-end market, and the price of 450ml toilet cleaner is about 40 yuan.
 
Lion King LOOK toilet stain remover with acid and surfactant (alkyl sulfonate) as the main ingredients, acid can effectively remove urine scale, scale, macular and other stains, alkyl sulfonate as the largest output of anionic surfactant, good solubility performance, good decontamination and foam performance, excellent washing ability.
 
The liquid of Lion King Toilet Cleaner is blue viscous, has excellent wall hanging performance, and adsorbs on dirt, which can reduce the difficulty of cleaning, reduce the occurrence of splashing, and make it safer to use. To better handle the edges of the toilet wall, Lion King has designed a long-necked spout that extends to the groove where the liquid slides off and covers the toilet bowl, allowing it to sit for a few minutes before cleaning the dirtier parts with a toilet brush.