Dulux is a brand that everyone is very familiar with, and is currently a sub-brand of AkzoNobel Group in the Netherlands, AkzoNobel is a traditional world paint giant, ranking among the top three in the world, with three major business segments in China: decorative paints, high-performance coatings and specialty chemicals, accounting for basically one-third each.
 
In the industry, it is generally believed that manufacturers with water-based and powder coatings, automotive electrophoresis and special-purpose coatings production technology are more competitive, and AkzoNobel Group happens to be good at environmentally friendly water-based coatings and powder coatings, and its interior wall coatings and powder coatings rank second and first respectively in the Chinese market, with huge influence.
 
For a long time, China's paint market has presented a pattern of "double super and many strong", and Dulux and Nippon Paint are among the "double super", which belong to the absolute first-line brand and have a high degree of market recognition. Dulux entered China a little later than Nippon, is currently Nippon's main rival, subverting Nippon's dominant position, it can be said that where there are Nippon stores, there must be Dulux, the first place in the Chinese market has changed hands repeatedly between the two.
 
However, after 2016, the development speed of Dulux has not been as fast as Nippon, domestic sales are only about 60% of Nippon, if you refine to the home decoration coatings, it is only about one-third of Nippon, this gap is getting bigger and bigger. Although Dulux is still ranked second in China's home improvement coatings industry, it is not easy to surpass Nippon.
 
Like Nippon, Dulux has also achieved national production, and the latex paint is basically produced in Shanghai AkzoNobel Swire Paint Oil Company. As one of the giants in the civil paint market, Dulux's product line is also very wide, the whole line is matte or semi-matte latex paint, the number of interior wall latex paint products is much richer than Nippon, the primer alone has three series of Zhiyue, general, and Sen breathing, and the topcoat also has Zhiyue, no additives, anti-formaldehyde, bamboo charcoal, full effect, Sen Breath and other series, but the naming is slightly confusing, the series of products are interspersed with each other, the price difference is not large, the positioning is not very clear, and it can be roughly divided into three gears.
 
The first representative series is Sen Breathing, the price is more than 200 yuan/liter, the price of the highest-end natural plant paint of the series can reach 400 yuan/liter, focusing on high environmental protection, and Nippon's children's paint is the same kind of product. The second gear is represented by bamboo charcoal, full-effect, and formaldehyde-resistant series, with a price of about 100 yuan/liter, which belongs to the mid-end cost-effective series, and users who are not too demanding can choose this product. The third gear is represented by the Zhiyue series, the price is the cheapest, roughly around 50-70 yuan/liter, which can only meet the basic performance, and the environmental protection is relatively poor, so it is not recommended to choose in principle.
 
Sen Respiratory Natural Phytogen should be the most high-end series of Dulux at present, the product formula uses cassava, corn and other plant extracts as emulsion formulations, replacing some petroleum derivatives, and has three international authoritative environmental certification marks, including the United States Department of Agriculture Biobased certification, the French A standard and the United States Green Guard Gold certification.
 
In the actual evaluation, the performance of the natural plant series is also very good, the only drawback is about the price of more than 200 yuan / liter, if according to the standard of one bottom and two sides, each set (5L installation) is more than 3000 yuan, if the brush area is too large, it is indeed a large expenditure, recommended for the decoration of new houses with high environmental protection requirements, children's rooms or elderly rooms.
 
Users who pay attention to cost performance can choose the anti-formaldehyde series, and recommend the anti-formaldehyde full effect or anti-formaldehyde five-in-one, both of which are priced at about 80 yuan/liter, and the price difference is about 10%. As its name suggests, these two products are the main anti-formaldehyde function, and the formaldehyde volatilization is almost zero in the actual measurement, but the anti-fouling ability and hiding power are relatively average, and they do not support color customization, only white is available.