BASF SE, whose full name is Badische Anilin-und-Soda-Fabrik, is one of the world's largest chemical plants, ranked 6th in the list of the world's top coatings companies in 2018 by Coatings World in the United States, and has more than 160 wholly-owned subsidiaries and joint ventures worldwide.
 
BASF's business scope is wide, including functional chemicals such as plastics, agrochemicals and edible chemicals, oil and gas derivatives such as solvents, and even lighting products, but it focuses on industrial and agricultural applications, and its civilian products mainly include coatings, lighting and insecticidal products.
 
BASF also has branches in China, and there are three, namely Guangzhou BASF, Shanghai BASF, BASF Beijing Co., Ltd., these three branches are responsible for different specific businesses, Guangzhou BASF is mainly industrial and marine coatings, Shanghai BASF is responsible for civil architectural decoration coatings, interior wall coatings and waterproof coatings, and Beijing BASF is the legal person branch of BASF Group in China, with the qualification of investment agency for all its products.
 
Although BASF itself belongs to one of the top three chemical companies in Germany, the latex paint sold in China has been fully localized, and the factory is located in Zhejiang from the packaging point of view, implementing the national standard, and the barrel body is also full of Chinese, so it is not much different from domestic paint.
 
BASF's online flagship store sells a small number of latex paints, only 1 primer and 4 topcoats, except for a very small number of products that have passed the French A certification, most of them are produced with reference to the national standard, and have passed the China Ten Ring Certification, the overall performance and environmental protection are not excellent, but the price is not low, so the sales volume is not high.
 
BASF children's paint is the current product with the highest positioning, and it is also the only indoor latex paint that has passed the French A certification among the products on sale online, focusing on full efficacy, no additives, adjustable colors, no APEO, formaldehyde content is not detected, and has been selected as one of the top ten brands of water-based interior wall paints in Shanghai in 2017, but the brushing resistance is only 15,000 times, although it is much higher than the national standard, but compared with three trees, Carberry and Bauhinia paint similar products have a large gap, the price is not low, 5L topcoat is sold for 998 yuan, The cost performance of a single barrel is low, but the price of 2100 yuan for a 1 bottom and 2 sides set is not bad.
 
BASF's full protection paint positioning is slightly lower than children's paint, which is also a full-effect latex paint, which is also guaranteed to be APEO-free, and focuses more on covering performance, and has also reached the GB/T 34676-2017 children's room interior wall coating standard in the excellent product, but only the China Ten Ring certification mark, so the price is slightly lower than BASF's children's paint, a single barrel of 5L topcoat is 880 yuan, and the price of 1 bottom and 2 sides is 1880 yuan, which is slightly less cost-effective.