Albena belongs to the DAW SE Group, and DAW's products are highly recognized throughout Europe, ranking first in the German paint market, second in the European insulation market, and third in the European paint market.
DAW ASIA Group has many leading brands in the field of coatings and building materials, such as Caparol, Alpina, KRAUTOL, Forlove, etc., which focus on different fields, and in China, it is mainly CAPAROL (Debaolong) and ALPINA (Albena) two brands, of which Debaolong emphasizes product professionalism, focusing on engineering and professional fields, Albena focuses on the consumer paint market, and only does original imports in the Chinese market. And ensure that all products are from the German factory, and keep pace with the German local market.
Germany本土第三方机构Konzept&Markt调查数据显示,阿尔贝娜Wandfarben(内墙漆)和 Fassadenfarben(外墙漆)在Germany民众中的认知程度分别达到98%和85%,高居榜首,遥遥领先于第二名的巴厘岛化学。
Albena entered China in 2015, but did not enter the e-commerce industry until mid-2017, and won the "No. 1 sales volume of imported paints" on Double 11 that year, which is quite impressive. Today, Albena has seven series of wall paints in China, including Enbei, Elegant, Classic, Haoya, Haodian, Zundian, and Fine Tuning Paint, even the lowest positioning of Enbei series is about 200 yuan/liter, and the highest positioning of Zundian and Fine Tuning Paint is more than 400-500 yuan/liter.
Alpina weiß is arguably the star product of Albena and has been unanimously praised by the independent German evaluation agency StiftungWarentest. As a German origin latex paint, the German Blue Angel certification is naturally a lot, the VOC content is less than 0.7g/L, in addition to passing the OKO-TEST certification and recommended by the German home furnishing magazine Heimwerker Praxis, 5L single barrel price is 998 yuan, 1 bottom 2 sides set at more than 2500 yuan, which is already a high-end product.
In addition, Enbei Snow Mountain White market recognition is also quite high, the product is also the original imported latex paint, the main super coverage, the ratio is as high as 0.99, far exceeding the national standard in 0.95 excellent product standards, with Blue Angel certification, 4L single barrel price of 788 yuan, slightly high, but 1 bottom 2 sides 13L set is not bad, only 1498 yuan, equivalent to the mid-end product of domestic paint, the cost performance is quite good, but the Snow Mountain White version does not support color mixing, if you need to mix the color can choose Enbei BASIS version.
If you need to use it in the children's room, we recommend the Albena fine tuning paint series, which is a pre-colored latex paint, specially designed for children, without anticorrosive paint, and there are more than a dozen patterns and colors to choose from, each of which is researched by color experts, and has been praised by medical experts from the German Color Research Institute, 96% of the interviewed mothers are satisfied with this, of course, the price is not low, 2.5L single barrel price is 1298 yuan.