Shakespeare can be called the "king of cost performance" in the United States, and the market-renowned UGLY STIK series does not exceed 500 yuan, which can be called the "intimate sister" of ordinary players. St.Croix, a famous brand of American luarod, firmly occupies the market of more than 1,000 yuan with a variety of classic products, and out of differentiated competition, Shakespeare, as a latecomer, has to find another way to turn to the mass market.
In fact, Shakespeare did not start with fishing rods, but was acquired by Pure Fishing, the world's largest fishing tackle group, in 2007, relying on the strength of the parent company to remove the barriers to the lure rod market. In 2013, Wideopenspaces ranked the most famous fishing gear brand in the United States, and Shakespeare ranked second.
Like other brands on the market, Shakespeare launched a lure rod is also a double "rod" straight down, straight handle, gun handle is not separated, the price of the same specification of the product remains unchanged, by the United States independent evaluation website The Wirecutter blessing UGLY STIK GX2 regardless of straight handle or gun handle, the price is about 250 yuan. The difference between a straight rod and a gun handle rod can be started from the shape of the handle at the wheel seat, the handle of the gun handle rod has a protrusion similar to a pistol trigger, because the reel is mounted above the rod body, and the trigger handle is designed to prevent the rod from slipping during the return process. The reel of the straight rod is mounted underneath, so there is no need to think about this problem.
In terms of enhancing the sensitivity and toughness of the rod body, St.Croix has the envy of others IPC and ART technology, and Shakespeare has also developed the Ugly Tech structure and UglyStik Clear Tip design, by finely adjusting the ratio of carbon fiber and glass fiber, and analyzing and optimizing the overall force uniformity of the rod body, the UGLY STIK GX2 and UGLY STIK ELITE are equipped with these two technologies. The price range is concentrated in 250-350 yuan. In addition, the handles of these two rods are compact and flexible, which fully takes into account the comfort of the palm and effectively reduces the fatigue of long-term operation.
Another highlight of Shakespeare is the industry-leading 7-year warranty, except for St. Croix, almost no manufacturers have launched after-sales service with a comparable period, and the current domestic merchants operating Luarod have not made efforts in this direction. Shakespeare has not yet tapped into China's luya rod market, and consumers can go to the official website or buy it through overseas shopping.
