Dayiwa was able to defeat its old rivals Shimano and Gamma Kaz in the Chinese Taiwan rod market because of its high-quality Taiwan fishing rods, rich product lines and flexible marketing strategies, and these "magic weapons" were not applied to lure rods, which led to its failure. In fact, its lure rod is also well-known in the European and American fishing circles, and its PROREX XR won the "Best Rod" championship at the 2016 EFTTEX (European Fishing Tackle Exhibition). It may be that considering that China has not yet set off a lure boom, Dayiwa is relatively conservative in the layout of the lure rod market, and does not vigorously promote its own flagship rod like Shimano.
Although there are not many models of Shimano sold in China, they finally cover the basic, advanced and flagship models, while Dayiwa is fully engaged in the basic model, currently on sale 5 products, all of which are made in Vietnam, except for LAZY, which is priced at about 1400 yuan, the price is lower than 700 yuan, but it is still higher than the main products of domestic manufacturers, and may not be able to complete the goal of conquering the mass market. In addition, all Luya rods do not have a supporting warranty, and after-sales maintenance is not very convenient, which also affects its market share.
The BASS X, BASS X Y and BASS X CS three lure rods can be seen from the name alone, they mainly target sea bass, which is also a common target fish species of lure, and most manufacturers will launch bass rods to open up the market. THE 100 MILLION WATT BASS X SERIES IS EQUIPPED WITH BRAIDING-X TECHNOLOGY, SIMILAR TO SHIMANO'S HI-POWER X, WHICH IS GENERALLY USED TO PREVENT DEFORMATION OF THE ROD SHAFT AND EXTEND THE LIFE OF THE LURE ROD. The price of about 520 yuan BASS X has 4 specifications, 1.91m and 1.98m storage and carrying is more convenient, it is suitable for lightweight lure, although the longer style can be cast far away, but it should also be used for close fishing, so as not to hurt the rod. The price of the BASS X Y and BASS X CS is more than 100 yuan higher, and the wheel seat components are produced by Fujifilm, which further improves the stability and is not a problem to compete with large objects. Compared with the BASS X, they are more varied, making it easier for consumers to choose the style they want.
