Yili is a leading dairy enterprise in China, since 2003, Yili has continued to cultivate China's breast milk market, and its brand strength is undoubted, and in the list of "Top 20 Global Dairy Enterprises in 2020" released by Rabobank on August 31, Yili ranked 5th, becoming the only Chinese dairy company among the top 5 in the global dairy industry so far. Even during the new crown epidemic in 2020, Yili exceeded expectations for contrarian growth, with total operating income reaching 47.528 billion yuan in the first half of the year, a year-on-year increase of 7.02%. Among them, the core indicators such as total operating income, net profit, comprehensive market share, and total asset turnover rate ranked first in the Asian dairy industry.
Youzi Lamb was successfully registered in China in December 2019 and belongs to the Jinlingguan series, an infant formula milk powder brand promoted by Yili. Yili has obtained a total of five core formula patents including "infant formula milk powder containing α-whey protein and β-casein combination and its preparation method", and seven Chinese and foreign patent authorization certifications, all of which have been applied to Jinlingguan series products.
In the Jinlingguan family series on Yili's official website, there is no introduction of Youzi Lamb, or it is just that Yili hurriedly launched it in order to seize the goat milk powder market. There is also little information about the milk source and factory of Youzi lamb, and the milk source is goat milk powder imported from the Netherlands, not from Yili's own farm.
Youzi lamb is a whole goat milk formula, with the addition of OPO structural lipid and probiotics, and the price of 700g is priced at 418 yuan, which is high in goat milk powder. Selenium and manganese are essential ingredients in the 1st stage of milk powder in the national standard, considering that the baby will start to eat complementary food after 6 months, so selenium and manganese are listed as optional ingredients in the 2nd and 3rd stage milk powder. The price of milk powder in the 3 segments of Youzi Lamb is the same, but the milk powder in the 2nd and 3rd segments does not have the addition of selenium and manganese, and the cost performance is low.
