Founded in 1983, Yashili ranked third in China's infant milk powder market with a market share of 7.6% in 2009. In 2013, after Mengniu Dairy, a giant dairy company, invested 10 billion yuan to acquire Yashili International and became its strategic investor, Yashili's performance gradually showed a downward trend, but later with the support of Danone Asia, the second largest shareholder, it had very rich resources and turned a profit for the first time in 2018. Dora Lamb is a goat milk powder brand launched by Yashili in 2018, and its sales exceeded 100 million yuan in 8 months.
In 2013, Yashili International invested RMB 1.1 billion to establish Yashili New Zealand Dairy Co., Ltd., which is the first milk powder factory set up by China Dairy in New Zealand and an important part of Yashili's international layout. However, Dora lamb is the original Australian can, Yashili has not disclosed the layout of milk sources in Australia, and is produced by the milk powder factory "Camperdown Powder" located in Brasside, Victoria, Australia, which is one of the first batch of enterprises in Australia to obtain CNCA (China Certification and Accreditation Administration) registration and certification, and is also the main processing base of dairy companies such as Mengniu and Swisse.
Dora Lamb has been promoting the quality of the "Oscar" - Monte Gold Award, in fact, the gold content is not high, the award is a Belgian private company selection activities, many Chinese companies are following the trend to participate, the company has also been emphasizing that it is not a competitive competition, just according to the submitted product score, different score segments correspond to different awards.
In terms of formula, Dora the Lamb behaves decently. Due to the blessing of the whole goat milk formula, the price of 8 Dora lamb 800g is 428 yuan, which is about the same as the price of Shengyuan, Biostime, and Yili. Dora Lamb does not add OPO structural fat, but uses palm oil to simulate the fatty acid composition of breast milk, many claims say that palm oil can cause constipation, but there is no authoritative research to confirm this view. Dora Lamb is added with common selective ingredients, such as taurine, DHA, etc., while lactoferrin, lutein, probiotics and other ingredients are not added.
