Blue River was originally a New Zealand sheep milk company, which was acquired by Chen Yuanrong, the founder of Ausnutria Dairy, in 2015 and launched goat milk powder for the Chinese market. Since then, Blue River has signed an M&A contract with the Italian dairy company Alimanta, controlling 70% of the world's core resources of sheep whey powder. Blue River Milk Source has the MPI certification of the New Zealand Ministry of Primary Industries, which guarantees the quality of Blue River dairy products, has its own factory in the milk source, and masters the production process of demineralized whey powder D90 and whey protein concentrate WPC80 for sheep.
Blue River's advantage lies in its presence in high-quality overseas milk sources and adjacent factories, and its milk formula is a whole goat's milk formula with whey protein and lactose derived from sheep. Blue River infant formula goat milk powder has two milk sources: sheep milk and goat milk, sheep milk has higher protein, vitamin and calcium content, but the national standard has very strict requirements for infant formula milk powder, and these must nutrients are made into formula milk powder according to the requirements, and the difference will not be too big.
Infant formula sheep milk powder is the main product of Blue River, and since 2019, it has been named a number of variety shows and widely publicized through elevator advertising, and there is no similar competing product in the market that can be compared with the popularity. The breeding environment of dairy sheep is higher than that of dairy goats, and the milk yield is not as good as that of dairy goats, and the price of milk powder is correspondingly more expensive, and the price of Blue River infant formula sheep milk powder 800g is 438 yuan. The abundant natural lactoferrin in sheep milk is a major propaganda point of Blue River, but the lactoferrin in breast milk accounts for more than 20% of the protein, not only the lactoferrin content of sheep milk itself is far from breast milk, but also in the proportion of formula milk raw materials, goat milk generally does not exceed 20%.
Blue River Spring Goat Goat Series Milk Powder is positioned at a lower end than sheep milk powder, and the price of 800g is 368 yuan. The nutritional composition of infant formula milk powder is not determined by the nutrients in the milk source, and the vitamin content, OPO structural fat, and taurine addition of Blue River goat milk are slightly higher than that of sheep milk powder, and probiotics are also added, which is more cost-effective.
Blue River goat milk powder adopts the dry and wet composite process, which balances the advantages and disadvantages of uneven dry mixing and wet mixing but unfavorable to heat-sensitive elements. Under the requirements of the current national standard, the gap between the registered formula milk powder, whether it is milk powder or goat milk powder, is not large, but the whole goat milk formula is at a high-end price as a whole, and consumers can choose the product according to their purchasing power.
