Bananai is a domestic e-commerce brand born in 2016 and has maintained a surprising growth rate in the industry since its inception. Its turnover on the day of Double 11 in 2018 reached 35.76 million yuan, becoming the fastest growing new brand in the underwear industry. The Banana product line covers a wide range of categories such as underwear, underwear, socks, bras and loungewear.
3, 5 and 7 are the three series of banana autumn clothes, corresponding to the low, medium and high-end product lines. The main difference between the series of products is the fabric composition, 3 and 5 series mostly use acrylic or cotton as warm fibers, with polyester fibers, modal and spandex; The 7 series adds wool to the first two, usually with a content of about 10%. To put it simply, the softness and warmth of the 7-series autumn coat are better than the previous two.
According to the different degrees of warmth, each series of Bananachi autumn clothes also has three grades: 01, 02 and 03, and the fabrics are thickened in turn. The lining of 01 has no special treatment, and both 02 and 03 have fleece; The 7 Series 03 is also thickened at the shoulders and knees for better warmth. These three grades are suitable for 5~15°C (air-cooled), -5~5°C (wet and cold) and -15~-5°C (snow-cold) weather, so the models of banana autumn clothes are generally 301, 502 and 503.
Like other products, the autumn clothes and pants are designed with non-inductive labels printed on the outside to avoid the itching that traditional sewn labels may bring. The collar of autumn clothes is suitable for different dressing needs, and there are round necks, U-shapes, V-shapes and half-high necks. The waistband of the pants is a wide and light webbing, so there is no tightness when worn. Whether it is the cuffs of the autumn coat or the hem of the autumn trousers, they are treated with a close-fitting and seamless process, so that they will not be exposed as a base. In addition, there are also children's thermal underwear available for purchase.
In terms of style, the 301 and 302 of the 3 Series are good choices in the south. The former is mainly composed of acrylic, while the latter is acrylic and cotton. 302 with cotton is better in breathability and skin-friendliness, and the fleece treatment is suitable for consumers who are afraid of cold; The 301 is more suitable for wearing at the turn of autumn and winter. The price of these two autumn clothes is less than 200 yuan, which is very affordable.
Consumers in the north can choose between 303 and 703. 303 is the top version of the 3 series, the warmth effect is the best in the same series, and the cost performance is good, you can buy it for about 300 yuan. 703 has the best warmth among all autumn clothes in Banana, the addition of merino cashmere makes it warm and comfortable, the 5% cashmere content also exceeds that of Shuya's Amino series, and the thickening of the shoulders and knees is a big plus. The price of 703 is about 600 yuan, and consumers who pay attention to the quality of autumn clothes may wish to pay attention.
Recently, Banana has also tried to make autumn clothes with technical fabrics, among which CELWARM hot grain fabric has to be mentioned. Developed by Mitsubishi Chemical Co., Ltd., Japan's largest acrylic fiber company, the fabric is not only lightweight and warm, but also resistant to pilling, and can eliminate static electricity in autumn and winter. The products that use this fabric in Banana are 501 and 502, and the price is between 200 and 300 yuan.
