Aimer is a leading brand in China's fashion field and underwear field, according to Euromoniter data, Aimer as a Chinese underwear giant only occupies 2% of the market share, which is also related to the fragmentation of China's underwear market structure.
 
Since 2004, Aimer has successively launched more than 10 brands and related product lines with different style orientations to meet the diversified needs of consumers of different genders and ages. For example, La Clover, a high-end lingerie brand for young people, Amelie, a girly lingerie brand, Aimer Home, a creative home furnishing brand, as well as "Love Kids", "Love Sports", "Mr. Love" and so on.
 
For beauty-loving ladies, the functionality of autumn clothes is important, but the fashion appearance is also essential. The Aimer women's autumn clothes are very feminine in appearance first, with lace, lace, rhinestones and other elements, which are contrary to the dull impression given by traditional autumn clothes.
 
There are not many brands like Aimer that use silk as a textile raw material for autumn clothes. Aimer women's warm silk autumn clothes are mainly made of acrylic and modal, and add 3% tussah silk, set warm, skin-friendly and breathable, smooth gloss in one, and there are two types of high neck and round neck options, with lace, rhinestone decoration, the appearance design is very beautiful, as a base layer to wear no problem, a single top price of about 580 yuan, but there is a pilling problem.
 
Aimer's women's basic autumn coats are often made of modal, cotton and other fabrics, and are cost-effective items for Aimer. Among them, cotton thermal clothing is made of acrylic, modal, nylon, spandex and cotton blend, which has a good warmth function, and at the same time is skin-friendly and breathable, elastic, and not easy to wrinkle, and the price of a single autumn coat is about 480 yuan.
 
Mr. Aimer's more expensive cashmere, bamboo cashmere and WARM models, these styles all contain precious silk, wool or cashmere, and the price of a single autumn coat is more than 500 yuan. Among them, WARM is very similar to women's warm silk autumn clothes, adding acrylic and wool to provide warmth, and contains modal and tussah silk components, and the price of a single-layer thickness top is 600 yuan, and the double-layer is 980 yuan. Tianzhu velvet has no wool composition and reduces acrylic content, the warmth is lower than that of WARM, and more attention is paid to breathability and comfort, and the price of the set is 1040 yuan.
 
Most of Mr. Aimer's basic autumn clothes are made of modal as raw materials, and the price is between 200 yuan and 800 yuan. The thickened modal autumn coat has the strongest warmth in the basic series, and spandex blend has both skin-friendly, breathable and fit, its thickness is more moderate than other basic light and thin models, acrylic is the main warmth, and the price of a single top is about 600 yuan, but there is also a phenomenon of easy pilling.