Antarctica was one of the first manufacturers to produce thermal underwear in China in the 90s of the 20th century, but in 2008, this thermal underwear brand cut off all the self-operated links at the production end and sales end, sold all the factories that have been operating for more than ten years, and began to do the "brand authorization" asset-light model operation platform. Since 2012, it has been completely transformed into an e-commerce service enterprise and renamed "Antarctic E-commerce".
 
Since 2013, Antarctic has ranked first in annual sales in the field of Taobao underwear for 5 consecutive years, and only relied on the "Antarctic People" trademark brand service fee to create a profit of 531.14 million yuan in 2017. However, the lack of quality control links, various problems are also emerging, and it is not uncommon for the national quality supervision department and local consumer associations to expose substandard products.
 
Antarctic autumn clothes are mainly made of ordinary cotton, which can meet the basic requirements of comfort and warmth, but the durability is average, and there are often shrinkage, deformation, and pilling, and a set of underwear is often less than 100 yuan, and the price advantage is also obvious. Antarctic people's daily basic autumn clothes such as German velvet cotton series, Lycra series, and pure cotton series are worth buying, while the well-known "golden velvet" thermal underwear is not worth recommending.
 
Antarctic cotton series autumn clothes are skin-friendly and breathable, light and thin, low warmth, and have the shortcomings of cotton clothes that are easy to shrink and deform, but you can buy a set for 59 yuan, and the price is cheap. The Lycra series has a moderate thickness, and 8% spandex is added on the basis of the pure cotton series to improve the elasticity of the clothing, making it more fitting and warm, and the price of the suit is 89 yuan. The German velvet cotton series has the strongest warmth, it increases the acrylic component, and the inner layer is made of pure cotton fleece, which is skin-friendly and breathable, with moderate thickness, and the price of the set is 119 yuan.
 
The target group of Antarctic "Golden Velvet" is the elderly who are afraid of cold and have little exercise, but its breathability is extremely low, it is easy to sweat, and its claimed "body shaping" function is also ineffective.