Hengyuan Xiang annual wool use of more than 10,000 tons, is the first enterprise to obtain the pure wool mark, 1SO9002 certification and the national quality award, so wool and cashmere material autumn clothes are also Hengyuanxiang's main hit, a new generation of Hengyuanxiang wool warm clothing pays more attention to light and comfortable, no longer as bloated as before, but the wool fiber is not delicate enough, the touch is average. The price of pure wool warm clothes set is 398 yuan (thin model) and 698 yuan (medium thick model), the higher the cashmere content, the more expensive the price, adding 10% cashmere composition of the autumn coat 698 yuan a set, if it is increased to 89% content, a single autumn coat is worth more than 1500 yuan.
In addition to woolen products, Hengyuanxiang also has autumn clothes made of pure cotton and modal cotton blends. Cotton autumn clothes are skin-friendly and breathable, but there is a problem of insufficient fit, and the style is not fashionable enough, and the price of each set is between 99 yuan and 178 yuan according to the thickness. Modal cotton blended autumn clothes are more recommended, it has better skin-friendly breathability than pure cotton, and is more durable, and also adds spandex fiber to make the clothes more elastic and fit, the price of each set ranges from 188 yuan to 198 yuan, slightly higher than that of pure cotton.
As a very successful brand operation of the enterprise, Hengyuanxiang's brand value may be greater than the value of its products themselves, which can be seen from its business model. Hengyuanxiang to achieve today's scale, and its hundreds of franchise factories and more than 5,000 franchise sellers are inseparable, the former large-scale production and the latter effective shipment, the formation of rapid circulation of channels, Hengyuanxiang is more like the integrator between the upstream industry and downstream dealers, which also makes some of its product quality difficult to control, consumer disputes occur from time to time.