As the world's largest household and daily household enterprise with sales operations in more than 400 countries and regions around the world, IKEA also has a good market in daily tableware. IKEA's dishes are widely welcomed because of their unified appearance and style, rich product lines, and convenient home furnishings, mainly made of ceramic and heat-resistant glass, and have a good choice of bulk prices from 1.9 yuan to 50 yuan, making them the most affordable big brand dishes.

IKEA officially launched on Tmall in March 2020, changing the situation that only one in five cities in China can buy online, and providing a more convenient channel for ditching. From the appearance of the product, IKEA's dishes are all simple style, and do not pursue too much decoration, and can also provide a good match for modern and simple home decoration.

From the perspective of practicality, IKEA's dishes are mostly designed for Western cooking and eating habits, and stone porcelain and glass are two common dishes materials in IKEA. The more popular stone porcelain includes Fagrek and Denora series, which use colored glaze and matte glaze respectively. The glass dishes with higher sales are the Ofta and Wadahn series, and the Ofta uses tempered glass similar to Dores, which increases the durability of the product.

IKEA's stone porcelain products are mainly produced from the foundry in Liling, Hunan. Stone porcelain, also known as fine stone ware, is close to soft porcelain, low firing temperature, because the cost is cheaper than white porcelain, commonly used in daily necessities, art decoration and various experimental utensils. However, due to its soft texture and lack of high temperature resistance, stone porcelain products are generally not used to hold hot food and greasy dishes for a long time, because this is not only difficult to clean, but also may allow the precipitation of toxic heavy metal substances in stone porcelain blanks.