Songfa porcelain is a rare listed ceramic brand in China. As the first batch of porcelain manufacturers for the "Victory Cup" and state banquets in the Great Hall of the People in 2007, Songfa undertook the porcelain for the state banquet of the opening of the Beijing Olympic Games and the state banquet of Zhongnanhai, which is known as the "modern official kiln". Its product design capabilities have been recognized by the industry, and the design of the "National Vessel Square Plate" series won the China Patent Design Excellence Award, and the "Seagull" series of table porcelain won the 2015 German Red Dot Design Award.
Most of Songfa's products are semi-automatic production lines, mainly using Chaozhou porcelain. Chaozhou is the second largest production base of daily porcelain in China, has always been known for its high white porcelain and glaze color porcelain technology, in recent years, bone china and glaze color color by the market favor, only to gradually develop related technology. Songfa is the representative brand of Chaozhou porcelain, and its performance in high white porcelain products is indeed better, and its performance in bone china and strengthened porcelain is mediocre.
In addition, Songfa has hired a professional design team to participate in the production for a long time, including Zhang Shouzhi, the designer of Jianguo porcelain in 1953, Yang Yongshan, a professor of the Department of Ceramics of the Academy of Arts and Design of Tsinghua University, and Chen Ruoju, the designer of the third and fourth sets of RMB, to preside over the development of new products, ensuring that the overall appearance of the product will not be too low.
Songfa's product layout includes dishes, tea sets, water utensils, and baking trays, steamers. Among them, tea sets and water utensils are the categories with higher sales in addition to dishes, and the more representative is the Victory Cup series of the Great Hall of the People. Dishes are divided into mid-end and high-end markets, in general, Songfa performs well in the low-end market, and its mature development of high-white porcelain and overglaze color technology can well show the advantages of product appearance. However, Songfa's high-end market products are not stable, and the bone meal content of its bone china products is between 40% and 45%.
The price of Songfa's mid-range products starts at 20 yuan, including the Fuman series and the household daily series. Among them, the new bone china material mentioned in the peach blossom edge and floral fragrance accompanying series is actually a kind of high white porcelain, not bone china. New bone china is based onTriphosphatecalciumThe porcelain fired as the main raw material is very close to bone china in appearance and performance, more transparent than ordinary white porcelain, and softer in color, but it is still slightly inferior to real bone china in terms of thickness, sound crispness, and natural color.
In terms of appearance, bone china products are thinner and brighter, the color is more natural and soft, the product presents a yellowish warm white, and is more transparent and delicate, the appearance of new bone china is blue-white, the tone is cold, and the surface of the product is matte, not as smooth as bone china. Tapping the products of the two materials, you will find that the bone china product has a crisper sound, indicating that its water absorption rate is lower than that of new bone china, the product is denser, easier to clean, and less likely to break.
The brand's high-end series, the price is about 1,000 yuan, the material is mainly glaze color or glaze color bone china, the most expensive "landscape love" series of 48 head dish set price 3680 yuan, the average price of each piece is about 76 yuan, the bone meal content of its bone china is about 45%, in addition, most of the high-end series of bone meal content is about 40% floating, and consumers feedback that the bone meal content of some products marked by their online stores is inflated, which does not match the content indicated on the actual label of the product after receipt. Affect the consumer experience.
The instability of Songfa ceramics in the high-end product market is the reason why its industry position and market position are low. The average bone meal content of Songfa's high-end bone china products is lower than that of brands such as Huaguang and Red Rose at the same price, and the types of utensils included in the set are not as rich as those in Yongfengyuan in Guangdong. From a technological point of view, Songfa chose to glaze in the glaze instead of using its signature glaze color, which improves safety while sacrificing the expressiveness of the pattern.
