Shandong Zibo has always been an important ceramic production area in China, rich in mineral raw materials, Huaguang porcelain is one of the suppliers of national conference tableware, but also a famous old bone china factory in Shandong, one of the leading enterprises of Chinese porcelain tableware, known as "contemporary national kiln".
Independent research and development and access to China's first lead-free glaze, Hua celadon and other invention patents and product appearance patents are the biggest highlights of Huaguang. The brand's production facilities come from different regions, including gas automatic kilns in Germany, high-efficiency molding machines in Japan, automatic glazing lines in the United Kingdom, and roasting equipment in Italy, to produce products that are beautiful and safe, the porcelain is warm and soft, and there is no need to worry about the precipitation of heavy metals.
In terms of exterior design, most of the tableware of Huaguang Guoci is a quantitative production of the award-winning works of the China Ceramics Award. Due to the relatively unpopular industry, most of the Chinese ceramic design awards are less recognized outside the industry, and ordinary consumers rarely have the opportunity to come into contact with excellent domestic ceramic design works, so the award generally does not have much economic benefit for ceramic designers, and Huaguang has opened a new lifeline for the award-winning works in this way, and at the same time saves the design cycle and research cost of the appearance of the enterprise.
The home porcelain series is the best-selling model of Huaguang Chinese porcelain, and the styles and colors include the full moon, magnolia, orchid, etc., and the overall Chinese style is simple and elegant, suitable for ordinary household daily use. Its glazed bone china material is made with its patented high-gloss lead-free glaze technology, the dishes are delicate and transparent, the percussion sound is crisp, and the bowl body is thick. The series adopts a set of large and small bowls, and the price of a 10-head set is about 300 yuan, with an average of 30 yuan per head, which is a medium-to-cheap price.
In recent years, Huaguang has focused on maintaining brand culture and corporate image, and has made every effort to develop product lines and online sales activities, but has neglected product after-sales and quality assurance services, reducing the shopping experience of ordinary consumers.
The official website of Huaguang provides an electronic album of products sold offline for consumers to consult. The series participating in the discount activities of its Taobao store, such as the full moon, often have inconsistencies between online and offline configurations, resulting in the same price may be purchased with slightly flawed or smaller sizes.
