Lenox is the top porcelain brand in the United States, and it is also a rare bone china manufacturer in the United States, its porcelain products are exclusively for the White House in the United States, and has customized tableware for six American presidents. The porcelain swan porcelain that Nixon gave to him during his visit to China was produced by Lenox's art studio. However, Lenox has fewer purchase channels in China, and most of its products can only be purchased on Amazon.
Due to the fact that the design of general dishes and dishes requires a lot of manpower and material resources, the cycle is long and the efficiency is low, most tableware manufacturers will skip this link directly, but Lenox has its own design team, and the main series designed every year can cause a trend to follow.
In recent years, Lenox's main dishes are mainly decorated with pastoral scenery and ethnic decorative patterns, with more curves, embossed textures and irregular shapes, which are more suitable for families with natural colors and rough furniture decorative lines.
与中国、英国的瓷器大品牌相比，Lenox工艺水平稍逊，其主要原因是公司缺乏研制和生产瓷器的原料和技艺，其原材料主要从北爱尔兰和英国进口。Lenox的战略选择不是在陶瓷Dishes上深入，而是在餐具行业内平铺横向发展，近几年收购金属餐具制造商Reed&Barton并扩大金属刀叉的产量就是其中一个佐证。
Gift box sets are a common sales method for Lenox, the average price of 12-head tableware for 2-4 people is about 1300 yuan, one of the best-selling sets Butterfly Meadow series, its sets with a large number of heads are more cost-effective, and the price of 28-head dish sets on Amazon is about 1250 yuan, which is not too expensive compared with other high-end brands. The Butterfly Meadow Carved Collection sells for about 400 yuan, including one cup, one bowl and two plates.
In general, Lenox is a brand mainly sold in Europe and the United States, and almost all of its products are designed according to the habits of Western food. The size of its flat plate is too large, in order to prevent the knife and fork from cutting, the surface of the plate is scratch-resistant, and the metal tableware is not easy to leave traces, but the plate shape is shallow, the edge is thicker, and it cannot hold a large amount of soup and large dishes, which is more suitable for Western food occasions, but friends who usually love to eat steak, sandwiches and other Western foods can consider starting.
