Haotian Haoyu is a brand of Maizuru Co., Ltd., which was founded in 1973 and is headquartered in Changwon, South Korea. Maizuru is leading the development of the low-alcohol liquor market in the Korean market. In 1995, Maizuru brand "Hakushochu" with an alcohol content of 23% was launched, and at that time, other breweries chose to produce standard shochu with an alcohol content of 25%. In its first year, Tsurumai sold 100 million bottles of white shochu and was a huge success in the market. In order to defend Maizuru's market position, Maizuru launched Haotenho Soju in 2006, which had an alcohol content of only 16.9% vol, which was the lowest alcohol content on the Korean market at the time.
 
With an alcohol content of 16.9% vol and rice and cassava, it is the best-selling series of Maizuru Co., Ltd. The price of a single bottle of this soju online is about 14 yuan.