Chuyu Chule is a Korean soju brand produced by Lotte Liquor, a subsidiary of Lotte Group in South Korea, and ranks second in the Korean market. Lotte Liquor Co., Ltd. is a comprehensive liquor manufacturer with a wide range of products from shochu to sake, fruit wine, distilled spirits, red wine, and medicinal liquor. The company has a Gangneung plant that produces soju using clean water from the foot of Daegwallyeong Mountain, and is the largest single plant in Asia. Brewed with pure rock water from the foothills of Daegwallyeong, Korea, it is the world's first alkaline water soju.
The alcohol content of the first drink is 14%vol, and it is made from water, edible alcohol, fructose, citric acid, and peach juice concentrate. This blend has a fruity taste, is easier to drink than traditional shochu, and has a lower alcohol content that is acceptable to even those who are not strong enough to drink. The price of a single bottle of this blended wine online is 13.5 yuan.