Founded in 1997, Hejiu is a relatively young rice wine brand, which belongs to Shanghai Jinfeng Liquor Industry together with Shikumen, and is one of the most important brands in today's Shanghai rice wine market. In recent years, the development trend of Jinfeng Liquor has been good; In the 2018 Huazhun Cup Liquor Brand Value Evaluation, Jinfeng Liquor is the third largest rice wine enterprise with extraordinary influence.
 
The two major product lines of Hejiu, Hejiu series and Golden Years series, have a relatively high market recognition, and low-end rice wine is the main market for Hejiu. At present, the products of Japanese sake are basically special rice wine with added medicinal herbs, and most of them are semi-dry. The Washu series is distinguished from other series in terms of raw materials and packaging, with rice and wheat being made from the Washu series, and glutinous rice and wheat being used in the Golden Years and Aged Sake series. It is worth noting that although many special rice wines preach "health care effects", in fact, even if precious medicinal materials are added, they cannot achieve the so-called health care effect.
 
The Silver Label of the Washu series is the highest-selling item, with an alcohol content of 13%, an amber color, a full-bodied, slightly viscous, and an aromatic koji aroma when warmed, but a slightly astringent taste, and a heavy bitterness and sourness that exposes the shortcomings of three years of age and insufficient aging. The unit price is 13 yuan, which is inexpensive, and it is an economical choice for daily drinking. However, for beginners or early adopters, it is recommended that a five-year-old single product is opened, and it is five years old.
 
On the whole, most of the products of Japanese sake are cheap, and because it is a special type of rice wine, it is more acceptable to the general drinkers in terms of taste.