In Shaoxing, when a family has a daughter born, the parents will brew a number of jars of wine, and then bury the wine in the cellar, until the daughter grows up and marries, then take out the wine and put it behind the sedan chair, send it to the man's house, entertain the guests, so it is also called "daughter red" - the daughter red brand is derived from this romantic traditional custom.
 
Founded in 1919, the Daughter Red brand has been rated as a time-honored trademark in China, and has also won the title of classic rice wine product in Zhejiang Province. In recent years, the sales of daughter red have been in the forefront of the country, and it has also occupied a place in the many brands of Shaoxing rice wine. In the 2018 Huazhun Cup Liquor Brand Value Evaluation, Daughter Red ranked seventh among rice wine companies.
 
From the beginning of winter to the beginning of spring of the second year, the water body is clear and cold, and the temperature is low, which can effectively inhibit the breeding of miscellaneous bacteria, ensure the smooth progress of fermentation, and make the wine form a good flavor in the process of fermentation at low temperature for a long time, which is most suitable for making rice wine, and people call this period of time "winter wine". Now, winter brewing has become a local annual event in Shaoxing - every year at the beginning of winter, Daughter Hong and other Shaoxing rice wine enterprises will gather in the China Rice Wine Museum Square in Shaoxing to hold a grand ceremony to sacrifice to the god of wine and start the year's winemaking activities.
 
At present, the main product series of Daughter Red are the Shaoxing old wine series in small bottles, the osmanthus forest collection series in exquisite jars and the pottery altar series with large capacity aging, all of which are traditional semi-dry rice wines, most of which are rice wines. The brewing raw materials are the same as other Shaoxing rice wines, using glutinous rice, wheat and Jianhu water; The price points are mostly distributed in the middle and high-end, and a small number are distributed in the low-end. The flagship of the brand is its single product five-year-old altar pack, with an alcohol content of 15%, a traditional semi-dry rice wine, with a strong rice aroma, umami and a slightly astringent entrance, a certain sense of alcohol stimulation, and a sweet aftertaste in the throat. The outer packaging of the yellow old-style wine jar gives people the feeling of drinking in ancient times. 1.5L large capacity, unit price of 40 yuan, economical, three or five friends when drinking is enough.
 
In addition, among the best-selling items of Daughter Red, there is also a new year of handmade winter brewed original liquor, 10L pack, which is used by many consumers for sealing after purchasing, as an aged daughter red, saving a good blessing for the daughter at home. In addition, because of its unique brand connotation, most of the items of Daughter Red are more suitable as a festive banquet drinking wine or wedding gifts.