Recommended wines: Snow Flower Face, Snow Flower Face-Flower Face, Pure Life 10 Degrees, Brave the End of the World Super X
 
From a regional small brewery to a beer company that occupies the largest share of the national beer market, it took only 20 years for Snowflake to grow. CR Snow operates more than 91 breweries in China, including Snow Beer brands and more than 30 regional brands. According to public data, the total sales volume of China Resources Snow Beer reached 11.82 million kiloliters in 2017, accounting for about 26% of the Chinese beer market.
 
Although it occupies the largest market share, Snow Beer has always been synonymous with "low quality and low price" in the minds of consumers, and its sales are unbeatable, but its profits and brand image are much inferior to that of Tsingtao Beer and Yanjing Beer. As early as 2011, Tsingtao Beer, which is also a local beer giant, made a profit of 237 yuan per ton of liquor, Yanjing Beer was 161 yuan, and China Resources Snow Beer was 53 yuan.
 
As a signature product of Snowflake, Snowflake Pure Life has three types: 8 degrees, 8.8 degrees and 10 degrees (referring to the original wort concentration), with different packaging, 8 degrees pure raw in ordinary packaging, 8.8 degrees pure raw in Mars green fashion packaging, and 10 degrees pure raw in yellow young packaging. The three kinds of Snowflake Pure Raw are brewed with added starch, the highest alcohol content is only 3.3%, the taste is bland, the wheat flavor is weak, among the pure draft beer of major domestic factories, the performance of Snowflake Pure Raw is mediocre, fortunately, there is no miscellaneous taste, many people prefer to use it as a summer thirst-quenching drink.
 
In 2018, Snowflake launched Super X, aiming to seize the young market. The brewing of the brave world adds beer syrup, and the alcohol content is as low as 2.5%Vol, not only the beer is as light as water, but the bottled version is more "unobtrusive", and the transparent glass bottle has very poor light protection, resulting in the beer producing a solar odor.
 
Snowflake face is an ultra-high-end product launched by Snowflake in 2013, the series includes three products: Snowflake Mask, Flower Face and Hua Dan, and the unit price of the product is about 15 yuan. Snowflake is a beer designed for female drinkers, with a wort concentration of 8°P and an alcohol content of only 2.5%Vol, which is very refreshing. The wort concentration and alcohol content of both Flower Face and Face Mask are 11.5°P and 4.1%Vol, and the wine is relatively mellow and has a pronounced wheat aroma. The raw materials of the Facebook series of beers do not match their exorbitant prices, but the packaging is exquisite, and the concept is changed, and the cost performance is very low.
 
In the Northeast, Shenyang Old Snow Beer (Snow Mellow) is more popular with everyone, because the wine is easy to get on the head, and people give the common name "stuffy donkey". With a wort concentration of 11.5°P and an alcohol content of 4.1%Vol, Shenyang Laoxue is still the favorite beer of many Shenyang people compared to most water beers. However, Northeast Laoxue is a regional product, and it is not available in the official flagship store of Xuehua, if you are interested, you can seek other Taobao agents to buy it.