Burton was founded in 1977 by American snowboarder Jake Burton under his own name. As the No. 1 snowboarding brand, it has been leading the market for many years. The Burton brand products range from snowboards and bindings to clothing, and also have RED (protective gear), Anon (snow goggles), Gravis (skateboarding shoes) and Analog (clothing). Their requirements for veneer are brutal and picky, and it is because of their serious and persistent business philosophy that Burton has become one of the largest veneer manufacturers in the world. In 2000, Burton entered Japan, and today it has a market share of more than 30% in the ski field, and the price is reasonable, and it is very well-known internationally.