Atomic is the world's leading winter sports equipment company, the world's largest snowboard production factory, and the absolute number one ski brand in the world. From 1996 to 2013, he won the World Cup Alpine Skiing Championship for 15 consecutive years, sponsored athletes to win more than 300 world championship gold medals, almost more than the sum of other brands, and also won the first place in the FIS "Brand World Cup" for many years, and more than 40% of the world's top 50 athletes use Atomic skis. In China, all public champions use Atomic, and since 2005, Atomic has been the official sponsor of the Chinese Ski Association and the Chinese Alpine Ski Team. First-class quality and affordable prices make Atomic popular with ski enthusiasts.