A brand created in the United States in 2003 by 4-time fancy canoe world champion Eric Jackson. Jackson sold 7,515 kayaks in the United States in 2008 alone, with the largest market share in England and Japan. Jackson's Hero River Boat is the best-selling series, stable, agile, fast and safe. The Fun series is an all-round slalom boat with good handling and a wide range of weights. The Rock Star Freewater Canoe Series is short and thick, making it easy to manoeuvre and perfect for tricks. But Jackson's kayaks are expensive, making them suitable for those who have a lot of money.